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The holiday season is a significant sales opportunity, with consumer spending increasing during this period. As businesses plan for the holiday season, they often use digital promotions as a powerful tool to increase sales, engage customers, and boost brand visibility.

Big prizes are exciting and can drive significant traffic to your promotion, helping you meet your KPIs. However, some winners may struggle to accept a large and expensive prize, like a trip to Paris or a new car, due to the tax implications of accepting such a prize.

Companies like Apple and Google are starting to regulate the way brands can collect data on their users. Although Google’s Chrome browser will continue to support third-party cookies in some capacity, consumers will likely have more options to control their web browsing privacy settings.

Data privacy is one of the biggest issues for consumers, brands and regulators. Consumers are concerned with how their personal information will be used and shared. Brands want to be able to use valuable first-party data to enhance their marketing efforts. Additionally, regulators try to balance innovation and business with the protection of individuals' rights and security.

Drive Sales and Engagement: The back-to-school season represents a significant annual retail opportunity. Brands can maximize sales during this peak shopping period by offering time-limited promotions and special, customized bundles that appeal to both students and parents.

Realtime Media is among the very few full-service vendors with the capabilities to cover every component of digital promotions with excellence. Realtime Media offers a complete business solution in a partner that provides you guidance and support from start to finish.