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Companies like Apple and Google are starting to regulate the way brands can collect data on their users. Although Google’s Chrome browser will continue to support third-party cookies in some capacity, consumers will likely have more options to control their web browsing privacy settings.

Data privacy is one of the biggest issues for consumers, brands and regulators. Consumers are concerned with how their personal information will be used and shared. Brands want to be able to use valuable first-party data to enhance their marketing efforts. Additionally, regulators try to balance innovation and business with the protection of individuals' rights and security.

Drive Sales and Engagement: The back-to-school season represents a significant annual retail opportunity. Brands can maximize sales during this peak shopping period by offering time-limited promotions and special, customized bundles that appeal to both students and parents.

Realtime Media is among the very few full-service vendors with the capabilities to cover every component of digital promotions with excellence. Realtime Media offers a complete business solution in a partner that provides you guidance and support from start to finish.

In addition to traditional holidays like Christmas, New Year's, and Thanksgiving, there are plenty of fun and quirky holidays throughout the year that provide unique opportunities for brands to engage with their audience. These lesser known “National Holidays”, such as National Pizza Day, National Coffee Day, or National Pet Day, can be leveraged by brands to create exciting sweepstakes, giveaways, and contests that capture the attention of their target audience, generate buzz on social media, and attract new customers.

With a strategic social media giveaway, your brand can energize old and new followers, gain high visibility and delight customers with prizes. While the process of fulfilling and delivering prizes to winners may feel like an afterthought, it’s a critical part of the brand experience and often influenced by the nature of social media.