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With the holidays in view, many brands are planning their strategies for capturing consumer attention in the midst of a merry marketing season.

You’ve strategically designed your promotion, selected the prize pool and named the winners. So much thought goes into ensuring each of those elements reflects your brand and meets your marketing goals — but what comes next?

From driving sales to gathering actionable data about consumer preferences, digital promotions have long been a favorite tool for brands to meet strategic marketing goals while engaging and delighting consumers.

From fall football to March Madness and the World Cup to the Olympics, sports have a way of drawing people together throughout the year. For brands looking to associate with that national enthusiasm, a sweepstakes offers an impactful opportunity to connect products with a sporting event while building consumer loyalty in a fun and memorable way.

We all love to win. That’s why contests and sweepstakes are such effective marketing tools. The chance to win a prize grows audiences, builds enthusiasm and engagement, and can be a great way to acquire first-party data and learn about your audience.

The success of a contest or sweepstakes is heavily influenced by its prize pool. After all, it’s the prize that motivates customers to answer your questions, take a photo or share the promotion with a friend to enter.