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Run a Sweepstakes that Delivers Results
Run a
Sweepstakes that Delivers Results
Realtime Media is your trusted partner for a results-driven approach and industry-leading expertise, with seamless execution.
A Well-Executed Sweepstakes is a Powerful Marketing Tool
More than Just a Giveaway:
Build Brand Awareness
Incentivizes Consumer Action
Drives Valuable First and Zero-Party Data Acquisition
We specialize in designing and managing sweepstakes that not only comply with legal requirements but also align with your marketing goals.
Gamify Any Marketing Tactic, Even Existing Loyalty Programs
Not sure what gamification tactic could work for you? Read our blog or get in touch today!
Trusted by Top Brands to Create Promotions that are Engaging, Compliant, and Secure. Explore Some of Our Work:
Why Choose RTM as a Sweepstakes Partner?
Comprehensive Administration
From official rules to winner management, we handle the details so you can focus on results.
Best Value Turnkey or Custom Solutions
Whether you need a fast launch or a fully tailored experience, we provide the most cost-effective sweepstakes solutions.
Fraud Prevention & Data Security
SOC 2-attested security protocols and proprietary fraud mitigation keep your campaign and consumer data safe.
Flexible Entry Methods
Choose from web, social media, receipt upload, purchase-to-enter, custom integrations, or collect entries from your existing channels.
Legal & Compliance Expertise
Our in-house legal team ensures your promotion meets regulations upfront, to avoid costly mistakes and re-work.
Brands Trust Realtime Media
We Create and Execute High-Performing Sweepstakes that Drive Measurable ROI
featured case study
View
Takis Snackin' Royale Sweepstakes
See how we helped Takis activate their gamer target audience and drive sales with a receipt-or-code based sweepstakes.
featured case study
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Aperol Coachella Sweepstakes
Explore the Aperol Coachella sweepstakes that drove nearly +40% net-new opt-in growth to their CRM, activating their Coachella sponsorshipand even offering a chance to win a grand prize trip to the music festival!
featured service
Social Media Sweepstakes
Engage users across social media platforms and drive brand awareness by incorporating sweepstakes into your marketing strategy. Prompt users to post using promotional #hashtags or comment on posts to enter for a chance to win an exciting prize.
Legal Compliance
Sweepstakes Laws by State
Promotion administration includes not just writing the official rules, but also understanding the nuances and legal requirements of a sweepstakes across all 50 States. As industry leaders in promotion administration, Realtime Media is committed to guiding you through every step of your promotion.
Common Sweepstakes Formats that Maximize Results
- Social Media Sweepstakes
- Purchase-To-Enter Sweepstakes
- Receipt Upload Sweepstakes
- Lead Generation Sweepstakes
- Facebook/Meta Lead Ads Sweepstakes
- Loyalty Points-Burning Sweepstakes
- Punch Card and Multi-Action Dashboard Programs
Sweepstakes Services
- Full & Abbreviated Official Rules
- Advertising Collateral Review
- Alternate/Free Means of Entry
- State Bonding & Registration
- Random Winner Selection
- Winner Outreach and Confirmation
- Prize Procurement and Fulfillment
How We Partner with You on Sweepstakes Solutions
Sweepstakes Can Be Complex—We Make it Easy
Our experts guide you from concept to completion—ensuring legal compliance, seamless execution, and measurable success.
01.
Strategy & Compliance
Your dedicated account strategist collaborates with you to design a promotion that aligns with your marketing goals and meets all legal requirements.
02.
Planning & Execution
A project manager steps in to finalize every detail of your promotion. You’ll review your sweepstakes microsite in a staging environment before going live.
03.
Launch, Monitor, & Optimize
We handle the go-to-market execution and provide real-time access to performance metrics, so you can track engagement and results. We actively monitor engagement and potential fraud.
04.
Winner Selection & Prize Fulfillment
We manage the entire winner process—verification, securing paperwork, and handling prize fulfillment for physical, digital or travel prizes.
A Seamless and Compliant Promotion Experience from Start to Finish
Plan a Sweepstakes with Us Today!
Frequently Asked Questions
What’s the difference between a sweepstakes and a contest?
A sweepstakes is a promotion where winners are chosen at random and no skill is required to win. A contest, on the other hand, involves judging entries based on skill, creativity, or merit—like a photo or essay competition.
What are the legal requirements for running a sweepstakes in the U.S.?
You'll need official rules that outline the eligibility requirements, how to enter, and clear terms of participation. Some states also require registration of sweepstakes and the filing of surety bonds. Our legal team ensures your sweepstakes is compliant with federal and state laws, including privacy and compliance requirements.
Are there restrictions on requiring a purchase for entry?
While you can require a purchase for entry into a sweepstakes, you have to also create equal parity through a free, alternate method of entry (AMOE). To read more about AMOE requirements, check out our blog: https://www.rtm.com/blog/amoe-guide-to-alternate-methods-of-entry
How long should my sweepstakes run?
It depends on your format and goals. Short sweepstakes (1–2 weeks) are great for quick bursts of engagement, while longer ones (4–6 weeks+) allow time to drive repeat engagement throughout the duration of your sweepstakes by including components like weekly or monthly drawings.
What entry methods can I use for a sweepstakes?
We support web-based forms, social media submissions (like posts or hashtags), photo/video uploads, and custom entry experiences embedded in your website, app, or CRM platform.
Can I run a sweepstakes on social media?
Yes! We can help you launch contests across platforms like Instagram, Facebook, TikTok, and X (formerly Twitter), while ensuring your promotion follows each platform’s guidelines and terms of service.
Do you handle prize fulfillment?
Absolutely. We procure and distribute all prizes—whether digital, physical, or experiential—and manage everything from shipping logistics to winner communication and IRS 1099 forms.
What kind of data can I collect from sweepstakes participants?
Sweepstakes are a great strategy for collecting valuable zero party data from consumers. Not only can you collect basic registration data and demographic information, consider including "profiling" questions about product preferences and interests to enrich your CRM.
How do you prevent fraud in sweepstakes?
We use advanced fraud prevention tools, including IP tracking, bot detection, and identity verification, along with SOC 2-level security to protect your campaign and consumer data from abuse.
Do you offer real-time reporting on sweepstakes performance?
Yes—our live reporting dashboard shows entry stats, engagement metrics, and participation trends so you can monitor performance and optimize in real time.
How are winners selected and verified?
Sweepstakes winners are selected, at random, from the pool of eligible entries collected during the call to enter phase of the promotion. Winners are verified through winner outreach and prize redemption, which we can handle through our prize redemption solution.
Have Another Question?
Check out our FAQ Hub
Let's Launch Your Sweepstakes
Connect with our Team and Explore the Right Sweepstakes Solution for your Campaign
Industry Insight and Inspiration
Discover the Latest at RTM
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9/24/2025
The holiday season presents significant potential for businesses to drive sales growth, with consumer spending increasing during this period. To maximize this opportunity, brands are turning to digital promotions
8/15/2025
Instagram sweepstakes are a highly effective way to drive real-time engagement, grow your brand’s reach, and generate buzz.
5/16/2025
Sweepstakes are a powerful way to generate quick engagement and reach a broad audience. Their low barrier to entry makes them especially effective for driving participation, building email lists, and increasing brand visibility with minimal friction.
