Buy/Get Programs & Rewards: Driving Sales and Consumer Loyalty
Turn Consumer Interactions into Lasting Brand Loyalty with Our Proven Technology
Realtime Media designs and delivers buy/get programs and guaranteed offers at scale that make every eligible participant a winner.
Drive sales through Buy/Get promotions
Boost engagement with Do/Get activations
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Two Proven Formats
That Turn Participation Into Value
Buy/Get
Promotions
Reward purchase, drive conversion, and build loyalty.
Offer a guaranteed incentive after a qualifying purchase, linking buying behavior directly to tangible value.
Buy/Get programs are often used to:
- Drive sales and basket lift during seasonal or limited-time campaigns.
- Encourage trial and repeat purchase for new or core products.
- Reinforce loyalty by offering instant value to existing customers or loyalty members
Do/Get
Activations
Reward engagement, strengthen relationships, and inspire loyalty.
Reward non-purchase actions like product registration, video views, or quiz completion — turning engagement into measurable brand value.
Do/Get activations are often used to:
- Boost digital engagement across apps, websites, or social channels.
- Educate and inform consumers about brand benefits or new offerings.
- Encourage repeat participation through gamified or multi-phase challenges.
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From driving sales to rewarding engagement, Realtime Media manages it all — microsite development, receipt validation, action tracking, and fulfillment — to deliver a seamless experience across every phase of your promotion.
Real-world examples of offers and rewards in action.
Here’s how leading brands bring purchase-to-enter promotions to life with us
BUY/GET
Hershey Canada “Sweet Escape” Promotion
Hershey invited shoppers to purchase three qualifying Twizzlers or Jolly Rancher products to receive a free movie ticket or Cineplex gift card, creating a cohesive, value-driven promotion.
- Drove measurable sales, with over 14,000 validated receipts translating directly into product movement.
- Increased basket size and sustained summer visibility by turning routine candy purchases into movie-night rewards.
DO/GET
OnStar “A Better Drive”
A Better Drive was a gamified, multi-phase digital promotion designed to educate loyalty program members and reward engagement.
- Drove sustained engagement through interactive, multi-phase challenges that rewarded learning and participation.
- Increased awareness and usage of OnStar features by turning education into an incentive-based experience.
Why Choose RTM as a Promotion Partner?
Comprehensive Administration
From official rules to winner management, we handle the details so you can focus on results.
Best Value Turnkey or Custom Solutions
Whether you need a fast launch or a fully tailored experience, we provide the most cost-effective promotion solutions.
Fraud Prevention & Data Security
SOC 2-attested security protocols and proprietary fraud mitigation keep your campaign and consumer data safe.
Flexible Entry Methods
Choose from web, social media, receipt upload, purchase-to-enter, custom integrations, or collect entries from your existing channels.
Legal & Compliance Expertise
Our in-house legal team ensures your promotion meets regulations upfront, to avoid costly mistakes and re-work.
End-to-End Offer & Rewards Management
How RTM Helps Deliver Incentive Programs that Perform -
We manage every step of the process so you can focus on results:
01
Define the Offer or Reward
Collaborate with our team to choose the incentive that best fits your objectives.
02
Capture the Qualifying Action
From receipt uploads to registration forms or engagement tracking.
03
Validate and Fulfill
Our systems verify every entry and manage reward eligibility at scale.
04
Deliver and Track
We distribute digital or physical rewards and provide real-time reporting on redemptions and ROI.
Design a Rewards Structure that Works
Digital and Physical Rewards, Managed by Us
A well-designed prize pool balances excitement and attainability.
Maximize participation and perceived value across every rewards tier. We handle every aspect of reward fulfillment - from sourcing and inventory to digital delivery and customer support.
Looking for additional insight into effective prizing strategy?
Digital coupons and voucher codes
Prepaid cards (Visa or Mastercard)
Closed-loop retailer gift cards from our trusted library
Custom branded merchandise and premiums (apparel, drinkware, accessories)
Secure storage, handling, and shipping all managed in-house
Frequently Asked Questions
What’s the difference between a Buy/Get and a Do/Get promotion?
A Buy/Get promotion rewards consumers for making a qualifying purchase, while a Do/Get activation rewards participation through non-purchase actions—like registering a product, watching a video, or completing a quiz. Both formats connect engagement to tangible rewards and can be customized to fit your campaign goals.
What types of rewards can I offer?
We support a wide range of rewards, including digital coupons and vouchers, prepaid Visa and Mastercard cards, retailer gift cards, and custom branded merchandise. Our in-house team manages every aspect of sourcing, validation, and fulfillment to ensure a seamless experience.
How do you validate purchases or actions?
For Buy/Get programs, our platform verifies receipts through secure image recognition and expert review. For Do/Get activations, actions such as form submissions, video completions, or app engagement are tracked digitally to confirm eligibility before issuing rewards.
How do you ensure compliance and data security?
Realtime Media’s legal and compliance team oversees every promotion to ensure it meets all state, federal, and platform requirements. Our systems are SOC 2 certified, using secure data handling and fraud-prevention tools to protect both brands and consumers.
Do you handle prize fulfillment?
Absolutely. We manage digital and physical reward fulfillment end-to-end—from sourcing and inventory to delivery and customer support—ensuring accuracy, speed, and a positive participant experience.
How can I design an effective prize structure?
A well-balanced prize structure combines broad appeal with perceived value, driving participation without overspending. To learn more about building an effective reward mix, visit our Prize Fulfillment and Strategy blog.
Can these programs run internationally?
Yes. Realtime Media can support offers and rewards across multiple markets,
coordinating legal compliance, language localization, and reward distribution on a country-by-country basis.
coordinating legal compliance, language localization, and reward distribution on a country-by-country basis.
