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Why Should I Run a Sweepstakes, Contest, or Instant Win Game Promotion?

Are you curious to understand the benefits of running digital promotions as a part of your overall marketing strategy? Digital promotions such as sweepstakes, contests, and instant win games, are a great marketing tactic to help you reach your goals.

Create awareness across owned and earned media channels

Digital promotions such as sweepstakes and contests are powerful tools that allow you to engage with your target audience and increase omnichannel brand awareness. By incentivizing widespread participation through prizing, you can expose a broad consumer segmentto your brand and products, driving engagement and interaction.

Collect valuable insights from your core audience

One of the hardest things for any company to do is collect valuable and insightful data from consumers. A core benefit of sweepstakes is the opportunity to collect this information as a function of the registration and entry process. Sweepstakes, contests, and instant win game participants provide their information as part of the promotion entry requirements, enabling youto strengthen your database for future marketing efforts and gain insights.

Drive product sales and engagement

Within today’s digital landscape, we recognize that companies are constantly seeking effective and innovative ways to connect with consumers and boost sales. Digital promotions are a leading marketing strategy. Your promotions can drive awareness, engage consumers, encourage and drive consumers to a point of sale, and convert engagement into incremental sales.