The landing page for a contest or sweepstakes should be a clean, straightforward design that’s both immersive and effective. As the user’s first touchpoint with the promotion, it’s important to quickly capture their attention with engaging imagery and clear next steps to guide them through participation. A brand’s strategic goals — from activating sales to building loyalty and educating consumers — should also dictate…
The holiday marketing journey unfolds in phases, each playing a crucial role in having success. In Phase 1- Acquisition, saw brands diligently collecting invaluable consumer data. In Phase…
In our previous blog, we explored Phase 1: Acquisition, where brands focused on gathering valuable consumer data. Now, we move on to Phase 2: Conversion. During this short,…
When the holiday season approaches, brands gear up to make the most of their promotional marketing strategies and advertising spend. To effectively engage consumers and drive sales, it’s…
As the back-to-school season approaches once again, it’s essential for brands to revitalize their marketing efforts and capture the attention of eager consumers. This year, let’s explore three…
