Why 2022 Was the Year to Personalize Digital Promotions: 5 Trends
In 2022, we saw marketers increasingly utilize digital promotions — such as sweepstakes, instant win games and contests — to create custom brand experiences for consumers. In today’s…
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5 Ideas for Contests and Sweepstakes that Celebrate Summer
Contests and sweepstakes are proven ways to build brand loyalty and engagement while meeting strategic marketing goals, such as acquiring first-party data or supporting a product launch. Tying…
5 Things to Know About the Official Rules for Social Media Giveaways
Hosting a contest or sweepstakes on social media is a strategic way to build engagement, excitement and community on your brand platforms. But as with any giveaway, there…
Using Sweepstakes and Contests to Drive Website Traffic
Website traffic isn’t just about the numbers. The true purpose of boosting visitors is to increase the number of people engaging in a brand experience that builds awareness…
