5 Ways to Boost Your Back to School Promotion
Annual marketing events are a luxury because they have a set date and usually have benchmark data from last year’s efforts. When it comes to taking your annual…
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Gamification Marketing
What Actually is Gamification? Gamification is the process of incorporating game mechanics into the user experience to influence consumer behaviors. Gamified consumer experiences can exist at nearly every…
Your Brand Promise: The Importance of Prize Fulfillment
Prize fulfillment is the logical conclusion to any promotion. When your sweepstakes or contest ends — the cookware, car or $10,000 check has to be delivered. More than…
