Digital Promotions

Protecting Your Sweepstakes From Bots

sweepstakes bots

What are ‘bots’ and what is the risk? A bot, simply put, is a program that runs simple and repetitive automated tasks over the internet to do things quickly and at scale. Bots operate at a higher rate of speed than humans, so they can accomplish many tasks in a very short time. Bots make up nearly half of all web traffic (48.5%), and of that half, 66% are considered malicious bots. To […]


The Difference Between Sweepstakes and Contests

When we hear sweepstakes and contests, our heads turn in the same direction. Free? Prizes? Win? But there is a significant difference between the two. What is the difference between sweepstakes and contests?  […]