Digital Promotions

Instagram Updates and How They Will Affect User-Generated Content Campaigns

Instagram-blog

“The rumors of my death have been greatly exaggerated.” Maybe the next Mark Twain is on Instagram, maybe not. But either way, his timeless quote felt like a fitting way to kick off a quick summary of Instagram’s recent data policy changes and what it means for the future of Instagram promotions including user-generated content sweepstakes and contests. Instagram and parent organization Facebook have […]

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gamification

Gamification Marketing

What Actually is Gamification? Gamification is the process of incorporating game mechanics into an already existing application in order to increase engagement, participation, and loyalty in users. Why […]

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shopper-marketing

Shopper Marketing

Drive Shopper Marketing with Digital Promotions Shopper marketing is all about making an impression on your consumer. Today, the playing field is vast, offering tactics from both retail […]

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sweepstakes bots

Protecting Your Sweepstakes From Bots

What are ‘bots’ and what is the risk? A bot, simply put, is a program that runs simple and repetitive automated tasks over the internet to do things quickly and at scale. Bots operate at […]

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cube-3116778_1920

The Difference Between Sweepstakes and Contests

When we hear sweepstakes and contests, our heads turn in the same direction. Free? Prizes? Win? But there is a significant difference between the two. What is the difference between sweepstakes and contests?  […]

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