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Digital Promotions

Gamification Marketing

gamification

What Actually is Gamification? Gamification is the process of incorporating game mechanics into an already existing application in order to increase engagement, participation, and loyalty in users. Why Does Gamification Marketing Work? Promotions with gamification services implemented operate on a value exchange system, where consumers are willing to provide registration data for the opportunity to win a prize. Gamification magnifies customer engagement because it […]

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shopper-marketing

Shopper Marketing

Drive Shopper Marketing with Digital Promotions Shopper marketing is all about making an impression on your consumer. Today, the playing field is vast, offering tactics from both retail […]

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sweepstakes bots

Protecting Your Sweepstakes From Bots

What are ‘bots’ and what is the risk? A bot, simply put, is a program that runs simple and repetitive automated tasks over the internet to do things quickly and at scale. Bots operate at […]

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cube-3116778_1920

The Difference Between Sweepstakes and Contests

When we hear sweepstakes and contests, our heads turn in the same direction. Free? Prizes? Win? But there is a significant difference between the two. What is the difference between sweepstakes and contests?  […]

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