Hershey’s Happiness Giveaway
The Hershey Company’s history of making moments of goodness dates back to their founding in 1894. Looking to drive product interest and engage consumers over the summer, Hershey launched the 2019 Hershey’s Happiness giveaway. Creating a weekly sweepstakes series with incentivized social sharing gave consumers a chance to win various Hershey’s products every week.