LG was looking to spread awareness and excitement around their new OLED E8 TV, as well as the season premieres of the hit Netflix TV series Arrested Development, The Crown, and their newest horror series The Hill. FCB New York, LG’s agency of record, worked with Realtime Media to develop a once in a lifetime experience for the true binge-watching fans.
To promote the new seasons on Netflix, LG looked to their most dedicated binge watchers to express why they are the biggest fan in hopes of winning the grand prize which included binge-watching their favorite show on the new LG OLED E8 TV, at an amazing location.
WHAT LG WAS LOOKING TO DO:
- Drive new product discovery and purchase
- Promote Netflix series
- Increase consumer engagement with the LG brand