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Custom User Generated
Content Contest
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LG Campaign Overview

LG was looking to spread awareness and excitement around their new OLED E8 TV, as well as the season premieres of the hit Netflix TV series Arrested Development, The Crown, and their newest horror series The Hill. FCB New York, LG’s agency of record, worked with Realtime Media to develop a once in a lifetime experience for the true binge-watching fans.

To promote the new seasons on Netflix, LG looked to their most dedicated binge watchers to express why they are the biggest fan in hopes of winning the grand prize which included binge-watching their favorite show on the new LG OLED E8 TV, at an amazing location.

WHAT LG WAS LOOKING TO DO:
  • Drive new product discovery and purchase
  • Promote Netflix series
  • Increase consumer engagement with the LG brand
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Essay Contest

After selecting their favorite Netflix series, participants registered and completed a 500-word essay explaining why they are the biggest fan of their chosen show.

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Grand Prize

Judges then selected a winner for each show to win the grand prize of an all-inclusive vacation to an iconic location based off their favorite Netflix show. While there, they could relax and binge-watch the show on a new LED OLED E8 TV!

See What Else We‘ve Done