Gamification Marketing


What Actually is Gamification? Gamification is the process of incorporating game mechanics into an already existing application in order to increase engagement, participation, and loyalty in users. Why Does Gamification Marketing Work? Promotions with gamification services implemented operate on a value exchange system, where consumers are willing to provide registration data for the opportunity to win a prize. Gamification magnifies customer engagement because it […]

sweepstakes bots

Protecting Your Sweepstakes From Bots

What are ‘bots’ and what is the risk? A bot, simply put, is a program that runs simple and repetitive automated tasks over the internet to do things quickly and at scale. Bots operate at […]