Sweepstakes

Protecting Your Promotion From Fraud & Bots

sweepstakes bots

Digital promotions are an excellent way to accomplish many marketing goals. A well-executed sweepstakes or contest can be a huge factor in your social media engagement. The right game and prize can help your business acquire new leads or drive actions. And on social media, your promotion can help you gain awareness, engage your audience, and activate your customers. Unfortunately, contests, sweepstakes, and other…

gamification

Gamification Marketing

What Actually is Gamification? Gamification is the process of incorporating game mechanics into an already existing application in order to increase engagement, participation, and loyalty in users. Why…