With an abundance of digital advertising, brands are presented with unique opportunities to explore new methods of consumer interactions and engagement. The ultimate goal for digital marketing often being to drive sales across both repeat and new consumers. With this, however, consumers can often feel inundated with the far-too-similar messages: “buy buy buy” or “catch a sale before it’s too late” According to a…
Many social media marketing strategies for the world’s largest brands have a primary success measure of awareness, impressions and consumer engagement. For retail and e-commerce businesses, social media…
Historically, shopper marketing existed within the aisle. The battle for consumers’ minds was limited almost entirely to the grocery aisle, and the relationship that CPG brands was almost…
On September 21st, 2016 Paqui, a relatively unknown chip brand at the time, sat down with Mashable to talk exclusively about their new chip. Paqui had taken the…
Annual marketing events are a luxury because they have a set date and usually have benchmark data from last year’s efforts. When it comes to taking your annual…
