Running a contest or sweepstakes on popular social media platforms can be an excellent strategy to gain new followers, spark engagement and foster brand loyalty. But to meet these goals, you’ll need to pair the right social media platforms with your marketing strategy, prize and ideal method of entry. Align Purpose and Platform Before deciding which platform(s) to use, it’s important to first identify…
By asking users for just one like, comment or share to enter a promotion, brands can capture user attention and expand their reach. The convenience of creating and…
As a brand, you’re always looking for more data. Information on your target audience’s demographics, habits and preferences informs everything from product design to marketing strategy and sales…
Website traffic isn’t just about the numbers. The true purpose of boosting visitors is to increase the number of people engaging in a brand experience that builds awareness…
Even if you’re not on TikTok, you’ve likely heard about this newest social media platform that has quickly gained popularity. This social networking service hosts user videos, in…
