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Sweepstakes and Contest Promotions Boost Social Engagement and Capture First-Party Data

Many social media marketing strategies for the world’s largest brands have a primary success measure of awareness, impressions and consumer engagement. For retail and e-commerce businesses, social media provides essential targeting to convert impressions into direct e-commerce sales. But your social media strategy doesn’t have to be so polarized. Digital promotions provide an essential link between engagement and marketing acquisition. Bridge the Social Engagement…