A picture really is worth a thousand words. Visual content marketing uses rich images to convey information, especially images of a product in the hands of a consumer. Social media is where we consume most of our visual content. And while it’s generally accepted that influencers produce the majority of this “products in use” content, it’s not uncommon to see posts from your first-degree…
User-generated content (UGC) is increasingly critical to a businesses marketing mix. It’s ability to take an authentic face and connect with audiences has been proven more effective than…
Independence Day is an excellent opportunity for you to connect with your audience and share some patriotic pride. Here are our picks and tips to get you started…
Digital promotions are an excellent way to accomplish many marketing goals. A well-executed sweepstakes or contest can be a huge factor in your social media engagement. The right…
Digital sweepstakes are becoming increasingly popular with marketers and agencies because of their ability to drive objectives such as social media engagement and first-party data acquisition. When deciding…
