“The rumors of my death have been greatly exaggerated.” Maybe the next Mark Twain is on Instagram, maybe not. But either way, his timeless quote felt like a fitting way to kick off a quick summary of Instagram’s recent data policy changes and what it means for the future of Instagram promotions including user-generated content sweepstakes and contests. Instagram and parent organization Facebook have […]
Consumer promotions are a way to effectively attract new customers and grow your customer base. Consumer perceptions are increasingly impressionable, especially with mounting consumer expectations of a personalized […]
What Actually is Gamification? Gamification is the process of incorporating game mechanics into an already existing application in order to increase engagement, participation, and loyalty in users. Why […]
Drive Shopper Marketing with Digital Promotions Shopper marketing is all about making an impression on your consumer. Today, the playing field is vast, offering tactics from both retail […]
What are ‘bots’ and what is the risk? A bot, simply put, is a program that runs simple and repetitive automated tasks over the internet to do things quickly and at scale. Bots operate at […]
