Phase 2 of Maximizing Holiday Promotions: Converting Consumers
In our previous blog, we explored Phase 1: Acquisition, where brands focused on gathering valuable consumer data. Now, we move on to Phase 2: Conversion. During this short, but critical period that occurs in late October through November, the goal is to keep the brand top of mind and increase consumer engagement. In this phase, “conversion” takes on a strategic meaning — it’s about…