Historically, shopper marketing existed within the aisle. The battle for consumers’ minds was limited almost entirely to the grocery aisle, and the relationship that CPG brands was almost exclusively dependent on the retailer. It was the retailer who held the key to a consumer’s brand loyalty. Now, long after the largely exploratory dawn of social media, consumers have shown a particular interest in brand…
On September 21st, 2016 Paqui, a relatively unknown chip brand at the time, sat down with Mashable to talk exclusively about their new chip. Paqui had taken the…
Annual marketing events are a luxury because they have a set date and usually have benchmark data from last year’s efforts. When it comes to taking your annual…
Why Run a Contest? Contest Marketing Promotions can kick-start and accelerate growth for your business. Offering your audience a chance to win prizes can incentivize them to complete…
Running a contest or sweepstakes is an effective way to drive your business goals. Digital promotions are a strong strategy for engaging with your audience. They help drive…
