Contests, giveaways and sweepstakes are proven to build brand loyalty and engagement while meeting strategic marketing goals, such as acquiring first-party data or supporting a product launch. Tying a promotion into the summer season — which often connotes feelings of freedom, adventure or relaxation — can increase positive brand associations while keeping your products top of mind and brand relevant. Looking for ideas? We’ve…
Sweepstakes and instant-win games are fun, effective ways for adult beverage brands to connect with consumers — but they are legally nuanced. To ensure the promotion is approved…
In 2022, we saw marketers increasingly utilize digital promotions — such as sweepstakes, instant win games and contests — to create custom brand experiences for consumers. In today’s…
The purpose behind every contest, sweepstakes or instant-win game is to accomplish your brand’s specific marketing goals. That might be driving sales, gathering consumer preference data, acquiring users…
Insider Tips from our Experience & Promotions With the holidays in view, many brands are planning their strategies for capturing consumer attention in the midst of a merry…
