As mentioned time and time again, there is no doubt that the chance to win, and the prizes up for grabs, are one of the leading reasons that consumers enter digital promotions. There are several factors that all must come together in order to create a successful promotion. Often times prize strategy and fulfillment is often overlooked. Taking a closer look at how prize…
In the ever-changing online landscape, digital marketing has become increasingly more important to driving brand awareness. Tactics often center around getting repeat engagement with the brand to facilitate…
When looking to understand how and why successful digital promotions worked, the first place you should turn to is the prize strategy – a small and often overlooked…
It is no secret that COVID-19 has changed the marketing landscape and shifted promotional strategies for companies. Business shutdowns, school closings, and stay-at-home orders extended into June have…
COVID-19 has altered the lives of both companies and consumers. As stores across the globe shut down indefinitely, both parties were left searching for new ways to shop.…
