Our Blog

A marketer's guide to launching high-quality digital promotions on tight timelines and budgets: proven microsite frameworks, early prototypes, flexible design, and built-in security.

The definitive guide to running a legal sweepstakes in the U.S.: official rules, no-purchase-necessary requirements, state registration, bonding, and prize tax reporting.

A marketer's guide to prize trips: why travel incentives motivate entries, how to structure them, and what makes a trip worth entering for.

A practical guide to planning holiday promotions that drive sales, grow first-party data, and build loyalty into the new year.

A marketer's guide to planning back-to-school promotions that boost sales and engagement through smart, well-timed marketing strategies.

A practical guide to buy/get incentives: how to design programs that drive purchase behavior through smart rewards and rebates.