User generated content (UGC) is a critical part of fostering active engagement across online users. In some applications, it is considered the holy grail of brand authenticity. What makes layering a UGC strategy into your promotion so powerful is that it carries a prize incentive for users to participate and become part of the conversation. UGC can be incentivized by almost any promotion type…
User generated content (UGC) is a critical part of fostering active engagement across online users. In some applications, it is considered the holy grail of brand authenticity. What…
Let’s face it, everyone loves prizes. Free trips, money, products or exclusive opportunities, what’s not to like? As the nation’s leading partner for prizing and fulfillment services, we take prize strategy…
How do Companies Use Social Media to Promote Their Business? Social media is a busy and crowded part of the internet and the brands that can stick out…
Also known as “limited time offers”, “fire drills”, and “while supplies last” promotions, giveaways aim to spark immediate action across consumers and drive brand awareness. Awarded on a…
