Digital sweepstakes are becoming increasingly popular with marketers and agencies because of their ability to drive objectives such as social media engagement and first-party data acquisition. When deciding to run a promotion, it’s important to understand and comply with local, state, and federal laws. In the United States, these laws have state-by-state variations, but the general administration of sweepstakes share similarities. When planning to…
What is User-Generated Content (UGC)? User-generated content (UGC), also known as Consumer Generated Media (CGM), is any form of content created by unpaid contributors such as consumers, fans,…
What is social media engagement? Social media engagement involves measuring how your audience interacts with your business page on social media – these metrics can include comments, likes,…
The trend of user-generated content (UGC) on social media has changed the landscape of how consumers discover products and make purchase decisions. In addition, it has shifted the…
Sweepstakes are great customer acquisition engines that can energize a brand while delighting consumers. There are a number of goals you can achieve by offering a compelling, exciting offer to new and current customers. …
