Your sweepstakes can be compelling, creative and fun — but without following the law you’re placing your brand at risk. Which is tricky, because sweepstakes law can be complicated (simply put).
Receipt validation is a powerful way to boost engagement and registrations for your promotion, while capturing valuable data on in-store purchases of your product.
Today’s technology has left us with no shortage of options. The question is no longer: What do I do? The question is: Which one of a hundred ways do I do it?
The modern marketer understands that time-tested methods of advertising worked in their day, but to move the modern consumer, they must use social media brand activation.
Though traditional advertising has its advantages, many consumers feel indifferent toward routine marketing methods. Messages compete for space and attention crowd the buyer. How do you spark significant and memorable engagement?