Digital promotions are an excellent way to accomplish many marketing goals. A well-executed sweepstakes or contest can be a huge factor in your social media engagement. The right game and prize can help your business acquire new leads or drive actions. And on social media, your promotion can help you gain awareness, engage your audience, and activate your customers. Unfortunately, contests, sweepstakes, and other…
Digital sweepstakes are becoming increasingly popular with marketers and agencies because of their ability to drive objectives such as social media engagement and first-party data acquisition. When deciding…
What is User-Generated Content (UGC)? User-generated content (UGC), also known as Consumer Generated Media (CGM), is any form of content created by unpaid contributors such as consumers, fans,…
What is social media engagement? Social media engagement involves measuring how your audience interacts with your business page on social media – these metrics can include comments, likes,…
The trend of user-generated content (UGC) on social media has changed the landscape of how consumers discover products and make purchase decisions. In addition, it has shifted the…
