Today, most marketers rely on data collection to understand their consumers and reach the right target audience. Consumers are more likely to interact with a brand they feel a personal connection with. In order to give customers the personalized experience needed to encourage brand loyalty, brands rely on consumer data. Consumer data gives you a deeper understanding of who your audience is, what they’re…
Running a social sweepstakes is a great way to reach your customer on the platforms they engage the most with. Promoting sweepstakes on social media is a great…
As mentioned time and time again, there is no doubt that the chance to win, and the prizes up for grabs, are one of the leading reasons that…
In the ever-changing online landscape, digital marketing has become increasingly more important to driving brand awareness. Tactics often center around getting repeat engagement with the brand to facilitate…
When looking to understand how and why successful digital promotions worked, the first place you should turn to is the prize strategy – a small and often overlooked…
