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Protecting Your Promotion From Fraud & Bots

sweepstakes bots

Digital promotions are an excellent way to accomplish many marketing goals. A well-executed sweepstakes or contest can be a huge factor in your social media engagement. The right game and prize can help your business acquire new leads or drive actions. And on social media, your promotion can help you gain awareness, engage your audience, and activate your customers. Unfortunately, contests, sweepstakes, and other…

rights-management

An Overview of UGC Rights Management

The trend of user-generated content (UGC) on social media has changed the landscape of how consumers discover products and make purchase decisions. In addition, it has shifted the…