Annual marketing events present the unique opportunity for brands to plan around a set date and compare benchmark data from last year’s efforts. Although summer is often filled with cookouts and vacations, the mid-to-late summer season sees the rise in demand for Back to School purchases of all shapes and sizes. From backpacks to binders and sneakers to snacks, consumers will certainly roam store…
The prizing is set, the contest or sweepstakes is designed, and the microsite is being built. It’s time to consider how leveraging social media can drive interest and…
Contests and sweepstakes are proven ways to build brand loyalty and engagement while meeting strategic marketing goals, such as acquiring first-party data or supporting a product launch. Tying…
Hosting a contest or sweepstakes on social media is a strategic way to build engagement, excitement and community on your brand platforms. But as with any giveaway, there…
In Italy, a local public official must hand-select sweepstakes winners. In Canada, if you want to include residents of Quebec in the sweepstakes, you will be required to…
