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Digital Engagement: Activation Tactics in a Digital Forward Market

Consumer Activation Tactics in a Digital Forward Market

With an abundance of digital advertising, brands are presented with unique opportunities to explore new methods of consumer interactions and engagement. The ultimate goal for digital marketing often being to drive sales across both repeat and new consumers.  With this, however, consumers can often feel inundated with the far-too-similar messages:  “buy buy buy” or “catch a sale before it’s too late” According to a…