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5-Ways-to-Boost-Your-Back-to-School-Promotion

5 Ways to Boost Your Back to School Promotion

Annual marketing events present the unique opportunity for brands to plan around a set date and  compare benchmark data from last year’s efforts. Although summer is often filled with cookouts and vacations, the mid-to-late summer season sees the rise in demand for Back to School purchases of all shapes and sizes. From backpacks to binders and sneakers to snacks, consumers will certainly roam store…