Social Media

Boost Your Social Media Engagement Strategy With Contests and Sweepstakes


What is social media engagement? Social media engagement involves measuring how your audience interacts with your business page on social media – these metrics can include comments, likes, and social shares of a piece of content. In parallel, a good social media engagement strategy requires you to communicate, listen to, and understand your audience. The importance of social media engagement A solid social media…

social media brand activation

Why Social Media Brand Activation Matters

A sale begins when a consumer discovers your brand. Whether it’s through a discarded newspaper clipping or a calculated commercial strategically broadcast to target their specific demographic —…