Social Media

Instagram Updates and How They Will Affect User-Generated Content Campaigns


“The rumors of my death have been greatly exaggerated.” Maybe the next Mark Twain is on Instagram, maybe not. But either way, his timeless quote felt like a fitting way to kick off a quick summary of Instagram’s recent data policy changes and what it means for the future of Instagram promotions including user-generated content sweepstakes and contests. Instagram and parent organization Facebook have […]

social media brand activation

Why Social Media Brand Activation Matters

A sale begins when a consumer discovers your brand. Whether it’s through a discarded newspaper clipping or a calculated commercial strategically broadcast to target their specific demographic — […]