Social Media

Boost Your Social Media Engagement Strategy With Contests and Sweepstakes

social-engagement

What is social media engagement? Social media engagement involves measuring how your audience interacts with your business page on social media – these metrics can include comments, likes, and social shares of a piece of content. In parallel, a good social media engagement strategy requires you to communicate, listen to, and understand your audience. The importance of social media engagement A solid social media…

social media brand activation

Why Social Media Brand Activation Matters

A sale begins when a consumer discovers your brand. Whether it’s through a discarded newspaper clipping or a calculated commercial strategically broadcast to target their specific demographic —…