Digital promotions are an excellent way to accomplish many marketing goals. A well-executed sweepstakes or contest can be a huge factor in your social media engagement. The right game and prize can help your business acquire new leads or drive actions. And on social media, your promotion can help you gain awareness, engage your audience, and activate your customers. Unfortunately, contests, sweepstakes, and other…
Digital sweepstakes are becoming increasingly popular with marketers and agencies because of their ability to drive objectives such as social media engagement and first-party data acquisition. When deciding…
The trend of user-generated content (UGC) on social media has changed the landscape of how consumers discover products and make purchase decisions. In addition, it has shifted the…
On May 25, 2018, Companies who collect data on citizens in the European Union countries will have to comply with a new law protecting consumer data. The General…
Sweepstakes Law Your sweepstakes can be compelling, creative and fun — but without following the law you’re placing your brand at risk. Which is tricky, because sweepstakes law…
