The trend of user-generated content (UGC) on social media has changed the landscape of how consumers discover products and make purchase decisions. In addition, it has shifted the landscape of earned media, as consumers are more open to sharing their experiences on social media. Rather than looking directly to brands for information, they increasingly depend to their social circles or favorite influencers for trustworthy…
On May 25, 2018, Companies who collect data on citizens in the European Union countries will have to comply with a new law protecting consumer data. The General…
Sweepstakes Law Your sweepstakes can be compelling, creative and fun — but without following the law you’re placing your brand at risk. Which is tricky, because sweepstakes law…
A hypothetical: You have the not-so-simple task of increasing acquisition, retention and engagement for your company. Deciding against traditional advertising, you choose to run a sweepstakes campaign. With…
