Contests, giveaways and sweepstakes are proven to build brand loyalty and engagement while meeting strategic marketing goals, such as acquiring first-party data or supporting a product launch. Tying a promotion into the summer season — which often connotes feelings of freedom, adventure or relaxation — can increase positive brand associations while keeping your products top of mind and brand relevant. Looking for ideas? We’ve…
With a strategic social media giveaway, your brand can energize old and new followers, gain high visibility and delight customers with prizes. While the process of fulfilling and…
In any contest or sweepstakes, the winner of a high-value prize — worth more than $600 — is required to record that prize with the IRS. Typically, the…
The landing page for a contest or sweepstakes should be a clean, straightforward design that’s both immersive and effective. As the user’s first touchpoint with the promotion, it’s…
Contests, giveaways and sweepstakes are proven to build brand loyalty and engagement while meeting strategic marketing goals, such as acquiring first-party data or supporting a product launch. Tying…
