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Boost Your Social Media Engagement Strategy With Contests and Sweepstakes

social-engagement

What is social media engagement? Social media engagement involves measuring how your audience interacts with your business page on social media – these metrics can include comments, likes, and social shares of a piece of content. In parallel, a good social media engagement strategy requires you to communicate, listen to, and understand your audience. The importance of social media engagement A solid social media…

rights-management

An Overview of UGC Rights Management

The trend of user-generated content (UGC) on social media has changed the landscape of how consumers discover products and make purchase decisions. In addition, it has shifted the…