User Generated Content (UGC)

Crafting a User Generated Content Marketing Strategy

user generated content marketing strategy

User-generated content (UGC) is increasingly critical to a businesses marketing mix. It’s ability to take an authentic face and connect with audiences has been proven more effective than most branded content. Agencies and businesses are spending hundreds and thousands of dollars on to produce, despite the cost-effectiveness and potential of UGC. Generating content is quite easy for your audience at any moment. With the…


An Overview of UGC Rights Management

The trend of user-generated content (UGC) on social media has changed the landscape of how consumers discover products and make purchase decisions. In addition, it has shifted the…