Realtime Media —We are digital marketing experts focused on consumer acquisition and engagement. Our strategic thinking and solutions are fueled by innovative and secure technology and wrapped in data analytics to help you start a conversation, deepen brand engagement and achieve results.
Realtime Media contributes to brand building for our clients through cost effective acquisition, engagement and retention of consumers. We achieve these goals with a full suite of products and solutions including sweepstakes, instant win games, loyalty campaigns, user generated content contests, mobile messaging, and CRM. All campaigns incorporate responsive design and can be integrated across all social platforms.
Full Service+Providing strategic concept development, project and account management, creative, programming, data analytics, legal compliance, prize procurement and fulfillment, we can do as much or as little as you need.
Data Driven+Let our proprietary data analytics platform, Realtime REV, take you beyond email acquisition.
Flexible+Depending on your needs, leverage PromoPick, our turnkey promotions platform, our fully custom solutions, our API, or promotion administration and compliance consulting.
Limitless+We develop games, handle receipt validation, execute and engage users at live events and tradeshows, mobile messaging campaigns, media buying, public relations, and more.
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Brides live wedding Contest
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CNN was looking to grow awareness for CNN Heroes, their stories and CNN content, drive opt-in registrations for remarketing, engage the audience through voting and time spent with CNN, build advocacy through social mentions and create viral lift.
To accomplish these objectives, for the 7th year in a row RTM worked with CNN to develop a campaign to honor everyday people who truly make a difference in their community and engage the public to select the Hero of the Year. Year after year CNN looks to RTM as their partner to host the cross-platform, multi-language voting interface to capture votes from fans around the world on desktop, mobile, tablet, and Facebook.
Essie wanted to continuously drive new customer acquisition, partner with lifestyle brands and spotlight their iconic nail polish shades.
To accomplish these objectives, RTM developed a series of 6, month long sweepstakes, each focusing on one of Essie’s iconic shades of nail polish. To drive cross pollination of the database each campaign partnered with a lifestyle partner including SLS South Beach Hotels, Piperlime, Rachel Zoe and Kiehls.
For the third year in a row Brides was looking to drive awareness of Brides Magazine, Brides.com and sponsored content, acquire new consumers for remarketing and provide first-to-market opportunity for Brides’ sponsors by engaging users with featured advertising content via digital, social, mobile and print.
Brides Live Wedding is a multi-phase contest brought to life across a three screen experience. Brides were motivated to enter to win a dream destination wedding, their own YouTube series to showcase the big day, and a donation to the charity of the winning couple’s choice. Consumers were motivated to vote to select every detail of the wedding – from the dress, to the cake, to the honeymoon destination.
Realtime Media is the promotion powerhouse behind this campaign – strategically crafting each phase of the customer experience, creating and integrating advertiser content, aggregating all entries in our backend user generated content engine, motivating social engagement and securely collecting votes throughout each step of the campaign.
PromoPick is your one-stop source for quick-to-market sweepstakes, instant win games and user generated content contest — including seven creative layouts, responsive design development and implementation, flexible creative, social integration and sharing, admin tool, official rules and legal compliance, reporting, winner notification and prize fulfillment.
Key features include tailored registration with social sign on functionality, ability to run or mirror on Facebook, incentivized social sharing, confirmation email, age gate, returning user log in, countdown clock and more. PromoPick solutions can be live in 5 days from creative delivery.
The best part? PromoPick solutions can be live 5 days after creative asset delivery.
— Keith H. Scott, Brand Manager - Sterling Vineyards & Chalone Vineyard, Diageo Chateau & Estate Wines
Brian Tierney is the CEO of Brian Communications and Realtime Media and is a nationally recognized expert in marketing and communications.
Prior to Brian Communications and Realtime Media, Brian was owner and publisher of the Pulitzer-prize winning Philadelphia Inquirer and Daily News as well as the Chief Executive Officer of its parent company, Philadelphia Media Holdings.
Brian has a distinguished record of building brands for some of the largest companies in the United States such as Exelon, Commerce Bank, Marriott, IBM, Deloitte, ARAMARK and Independence Blue Cross. He has launched several successful advertising and public relations companies, including T2 Group and Tierney Communications, which he grew to $275 million in billings and sold to the Interpublic Group of Companies (NYSE: IPG).
He has served as Entrepreneur in Residence at the Wharton School of the University of Pennsylvania, has presented at the Milken Institute Global Conference and appeared on the BBC, CNBC, CBS, ABC and FOX. Tierney serves on the board of NutriSystem (NASDAQ: NTRI) and Republic Bank (NASDAQ: FRBK), as well as several privately held businesses. He has served on the boards of numerous non-profit organizations including the Kimmel Center for the Performing Arts, Thomas Jefferson University, Greater Philadelphia Chamber of Commerce, Episcopal Academy and the University of Pennsylvania Museum.
Brian received his bachelor's degree from the University of Pennsylvania, a Juris Doctor from Widener University School of Law and a Doctor of Humane letters from Cabrini College.
SVP, Strategy & Business Development
Jodi Kerr is currently the Senior Vice President of Strategy and New Business Development at Realtime Media. She has been with the company since 1999 and has been responsible for creating great ideas that trigger consumers to engage with brands, managing and executing national online, social and mobile promotional campaigns supporting major brand strategies. Some of her top-notch clients include Aol, Toys "R" Us, Comcast, Children’s Place, Unilever, eBay, Diageo, Martha Stewart, Maybelline and Novo Nordisk.
Many of her projects involve creatively applying new technologies and amplifying via social media including Pinterest, Instagram, Facebook, Vine and Twitter.
In 2012, Jodi won the PECO: Women Who Empowers Us Award. She is also involved with the Junior League of Philadelphia.
Tara is an analytics maven. She brings over twelve years of interactive marketing experience to Realtime Media, as VP of Analytics and Strategy, overseeing analytics, digital strategy and media planning. In short, she gets the word out, and the word that matters is “results.” With a passion for data-driven marketing strategy and experience leading both agency and client-side teams, Tara maintains a relentless focus on measuring against the bottom line. Her integrated solutions and innovative technologies hit the mark for Toys "R" Us, Royal Caribbean, Maybelline, SC Johnson, Lindblad Expeditions, Behr, Genentech, Meijer, The Goddard School, Hollister, Cracker Barrel and AT&T.
Tara received her MBA from Arizona State University and graduated summa cum laude from the University of Arizona with Honors. Tara has contributed to “Perfecting the Landing Page,” among other analytics and social media papers and articles.
Tara was previously National Director of Media and Analytics at Band Digital Interactive, where she independently built the media, search and measurement division. Before Band Digital, Tara served as Media Director at the University of Pennsylvania for The Wharton School. By leveraging her technology background to engineer usability and process improvements, she drove increased revenue. Working as a brand steward and innovator, she also brought a fresh outlook to Wharton’s media planning by testing and reporting on new media technologies, such as blogs, social listening, and innovative PR.
Ed Mahlman has created strategic advantages that deliver measurable outcomes for leading brands. Ed previously served as chief marketing officer for The Philadelphia Inquirer, Daily News and Philly.com, where he and his team created the nationally-recognized Media Lab™, Research Lab™ and, earlier this year, America's first contemporary three-dimensional newspaper advertising.
Immediately prior, he was Executive Director of the Pennsylvania Lottery. Turning around what had been 10 years of flat sales, Ed grew the business from two to three billion dollars, an increase of 50 percent in just four years. Before that, Ed held several positions at Tierney Communications handling accounts such as Sunoco, Deloitte, Aramark, Verizon as well as several casinos.
A graduate of Saint Joseph's University, he also has a master's degree from the Boston University College of Communication.
Executive Creative Director
Since the age of 12, Tom's been writing, concepting and designing, getting his start for his family owned restaurant. What followed is a 20 year plus career in branding, advertising, direct marketing and interactive for healthcare, business-to-business and consumer clients including Merck, Shire Pharmaceuticals, Novartis, AstraZeneca, DuPont, ADP, Nickelodeon Studios and Disney, to name just a few.
As creative director at Realtime Media, Tom drives the creative energy, strategy and visual inspiration for the firm's clients – which creatively span offline, online and everywhere. Previously, Tom was an award-winning creative director at several global communications firms, including Saatchi and Saatchi and RICG Interactive. When not in the office, Tom enjoys his family and friends, spending time with his pet Chihuahua “Frankie” and perfecting the skill of hitting a little white ball. He is a graduate of Kutztown University and lives in Bucks County, Pa.
Director, Web Services
Pak Lee is the Director of Web Services at Realtime Media, bringing over twelve years of development and management experience. Pak oversees the Realtime Media platforms development team, evolving the platforms based upon leading edge technology and methodologies.
Through custom development and continuous improvement through monitoring and deep data analysis, Pak delivers innovative and secure solutions to major brand promotional campaigns. Some clients include Toys "R" Us, Land's End, ExerciseTV, Comcast, University of Pennsylvania, Marcal, Ricoh and Children's Hospital of Philadelphia.
Additionally, Pak serves as an advisor/mentor to several nonprofit organizations with varying technical backgrounds.
Realtime Media builds acquisition and engagement campaigns for some of the country’s top brands. Our fast-growing firm builds campaigns across mobile, social and web. Brands such as Toys "R" Us, Aol, Conde Nast, Sam’s Club and Maybelline, as well as top-tier agencies, utilize Realtime Media’s promotions and loyalty platform. Our agency differentiates by providing more actionable marketing data than anyone else in this fast-growing space. Our company is headquartered in West Conshohocken, PA.
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