Comcast XFINITY’s Houston Rodeo Consumer Activation

While gearing up for the annual Houston Rodeo, Comcast XFINITY Launched a Social Sweepstakes to engage consumers and grow their CRM. Users could earn entries and enter to win an all-expense-paid trip to the annual event in Houston.

The Solution

Incentivized Social Sharing

By incentivizing social sharing, users were encouraged to share the promotion across Twitter and Facebook. Not only did this engage active users across multiple platforms, but it amplified the promotion’s reach.

Responsive Microsite Design

Fully aware that many users rely on smart phones for social media use, Comcast Houston made sure that the promotional microsite was designed to create a superior experience for mobile users.


Impressions Across Twitter & Facebook

1 Million

Total Registration from Mobile Users