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Maybelline’s 100 Years of Beauty Sweepstakes

Celebrating 100 years of beauty, Maybelline looked to rollout a multi-phase Instant Win and Sweepstakes promotion. Consumers could re-enter daily for a chance to win different instant win prizes and earn more entries for the grand prize!

The Solution

Multi-Phase Instant Win

On top of a traditional sweepstakes, Maybelline incentivized daily engagement by offering a series of unique daily instant win prizes.

Social Media Integration

With social media integration, consumers were prompted to share the contest on social media for a chance to earn more daily entries.

Results

TOTAL REGISTRATIONS

100,000+

AVG. REPEAT PLAY RATE OF CONSUMERS

7.5x

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    Campaign Types

    Sweepstakes

    Use a sweepstakes to generate leads, activate current customers, and fortify your data.

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    Contests

    Create a criterion for entries and drive actions from your customers with a contest.

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    Social / UGC

    Encourage content creation with prizes. Collect, screen and curate entries for your brand story.

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    Instant Win Games

    Instantly gratify your customers with rewards to create a cycle of repeat engagement.

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