Celebrating 100 years of beauty, Maybelline looked to rollout a multi-phase Instant Win and Sweepstakes promotion. Consumers could re-enter daily for a chance to win different instant win prizes and earn more entries for the grand prize!
Multi-Phase Instant Win
On top of a traditional sweepstakes, Maybelline incentivized daily engagement by offering a series of unique daily instant win prizes.
Social Media Integration
With social media integration, consumers were prompted to share the contest on social media for a chance to earn more daily entries.