In celebration of their 100th season, the NFL launched a series of sweepstakes and contests to engage users across digital platforms and drive community service. Driving driving over 100 Million minutes of community service the NFL 100 Sweepstakes series gave away monthly prize packs to fans that gave back to their community. Running simultaneously, the NFL Experiences of a Lifetime Contest series invited fans to share their spirit on social media for a chance to win one of ten one-in-a-lifetime experience – starting with NFL season tickets for 100 years!
Contests, giveaways and sweepstakes are proven to build brand loyalty and engagement while meeting strategic marketing goals, such as acquiring first-party data or supporting a product launch. Tying…
Sweepstakes and instant-win games are fun, effective ways for adult beverage brands to connect with consumers — but they are legally nuanced. To ensure the promotion is approved…
In 2022, we saw marketers increasingly utilize digital promotions — such as sweepstakes, instant win games and contests — to create custom brand experiences for consumers. In today’s…
