Sales Case Studies

NFL 100 Experience

A National Sweepstakes & Contest Series to Celebrate a Milestone Season

In celebration of their 100th season, the NFL launched a series of sweepstakes and contests to engage users across digital platforms and drive community service. Driving driving over 100 Million minutes of community service the NFL 100 Sweepstakes series gave away monthly prize packs to fans that gave back to their community. Running simultaneously, the NFL Experiences of a Lifetime Contest series invited fans to share their spirit on social media for a chance to win one of ten one-in-a-lifetime experience – starting with NFL season tickets for 100 years!