What are official rules and why are they recommended?

Many brands, marketers, and agencies make the mistake of selecting easy-to-use sweepstakes software to manage their promotions, often forgetting to include a proper set of rules.

Official Rules layout the compliance guidelines of your entire promotion - this set of rules must align with the requirements of local, state, and federal laws. While there are many templates available online to draft your own rules, we advisegetting proper legal consultationand guidance from experienced promotions lawyers to ensure full compliance.

The official rules for your promotion serve to ensure clear communication of how your promotion will run. This includes:

• Eligibility Criteria: Who can enter the promotion
• Entry Method and Period: How and when someone can enter the promotion
• Outline Your Prizes: What are the prizes? What do they include? How much are they worth?
• Winner Outreach & Confirmation Steps: How are winners selected? What will a winner need to do to claim their prize?
• Establish a Clear Dispute Resolution Process: Handle potential participant grievances (protecting the Sponsor), disqualify potential fraudulent entries, and discourage unfair participation

Poorly managed promotions can lead to negative publicity that erodes customer trust.At Realtime Media we handle the tedious details to increase your team’s capacity to launch fully compliant promotions and come up with new ideas.