What is the Difference Between a Contest and Sweepstakes?

There is one major fundamental difference between Sweepstakes and Contests: How the winner is selected.

Sweepstakes are a game of chance. This means that the winner is selected at random. This selection is done from the total pool of eligible entries earned across all users throughout the entry period as defined within the official rules.

Contests are a game of skill. This means that the winner is selected based on the quality of their entry as defined by the criteria outlined within the official rules. This selection is done via a combination of judging and/or voting.

Whether you are running a sweepstakes or a contest, all eligibility and winner selection criteria should be clearly outlined within your official rules.

Working with a promotion administrator can help make sure your rules are accurate and compliance with all state and federal regulations.