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If you’re thinking about running a promotion on Facebook, this blog is for you. Congratulations on taking the first step to drive brand awareness through a social media sweepstakes or contest. You’ll find that doing so is a “no brainer” given there is an opportunity for quick engagement, while being easy to run and easy to enter. It is worth noting, though, that it is important to make sure that the method of entry directly aligns with your established goals, whether that is to gain new likes to your Facebook page or build engagement with your current followers.

So, one of your marketing goals for 2022 is to increase your followers and engagement on Twitter? You’ve come to the right place. Executing a sweepstakes or giveaway on the social platform can be a great strategy to drive quick results, whether it’s your first time or your seventh.

If you’ve been thinking about running a social media sweepstakes or contest – whether for the first time or to replicate previous success, you have the right idea! Social media contests and sweepstakes are a great allure for brands because they are simple to get up and running, boost engagement immediately and are easy for participants to enter.

Promoting your brand or product through sweepstakes can be a complex process without the support of a sweepstakes vendor. You need to abide by legal compliance standards, manage the program entries and winners, and adhere to the commitments you have made in your Official Rules regarding prizes and winners; Not to mention navigating state-specific regulations.

Whether or not it is an accepted truth, consumers enter digital promotions for one reason - for a chance to win a prize or earn a reward. Who would enter to win nothing?! Sweepstakes, contests, instant wins, and loyalty programs offer brands a prime opportunity to drive engagement and first-party data collection in exchange for prizes.

Is your brand experiencing a lull? Have sales or engagement dropped? If so, you’ve come to the right place. Running a purchase to enter promotion can enable you to generate sales and incentivize purchase behavior within your consumer base.