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As a brand, you’re always looking for more data. Information on your target audience’s demographics, habits and preferences informs everything from product design to marketing strategy and sales structure. But the richest, most useful data is customized to your company and not easily obtained. That’s where sweepstakes come in.

The true purpose of boosting visitors is to increase the number of people engaging in a brand experience that builds awareness and loyalty. That’s how you turn a website visitor into a repeat shopper and a passerby into a fan. And that’s one reason why sweepstakes and contests can be such powerful tools for meeting your marketing goals.

Even if you’re not on TikTok, you’ve likely heard about this newest social media platform that has quickly gained popularity. This social networking service hosts user videos, in the form of pranks, stunts, jokes, dance and other forms of entertainment, lasting from 15 seconds to three minutes. Individual users aren’t the only ones having fun on the app, though. In fact, many brands have joined in on the excitement as they’ve seen their target audiences gravitate to this new platform.

If you’re thinking about running a promotion on Facebook, this blog is for you. Congratulations on taking the first step to drive brand awareness through a social media sweepstakes or contest. You’ll find that doing so is a “no brainer” given there is an opportunity for quick engagement, while being easy to run and easy to enter. It is worth noting, though, that it is important to make sure that the method of entry directly aligns with your established goals, whether that is to gain new likes to your Facebook page or build engagement with your current followers.

So, one of your marketing goals for 2022 is to increase your followers and engagement on Twitter? You’ve come to the right place. Executing a sweepstakes or giveaway on the social platform can be a great strategy to drive quick results, whether it’s your first time or your seventh.

If you’ve been thinking about running a social media sweepstakes or contest – whether for the first time or to replicate previous success, you have the right idea! Social media contests and sweepstakes are a great allure for brands because they are simple to get up and running, boost engagement immediately and are easy for participants to enter.