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In Italy, a local public official must hand-select sweepstakes winners. In Canada, if you want to include residents of Quebec in the sweepstakes, you will be required  to translate all of the campaign’s marketing materials, website, official rules and messaging into French too. In Mexico, a government authority must witness the delivery of any prize worth more than $5,000.

Running a contest or sweepstakes on popular social media platforms can be an excellent strategy to gain new followers, spark engagement and foster brand loyalty. But to meet these goals, you’ll need to pair the right social media platforms with your marketing strategy, prize and ideal method of entry.

By asking users for just one like, comment or share to enter a promotion, brands can capture user attention and expand their reach. The convenience of creating and participating in a social media giveaway has made it a powerful — and popular — marketing tool for companies looking to deepen engagement and build loyalty.

As a brand, you’re always looking for more data. Information on your target audience’s demographics, habits and preferences informs everything from product design to marketing strategy and sales structure. But the richest, most useful data is customized to your company and not easily obtained. That’s where sweepstakes come in.

The true purpose of boosting visitors is to increase the number of people engaging in a brand experience that builds awareness and loyalty. That’s how you turn a website visitor into a repeat shopper and a passerby into a fan. And that’s one reason why sweepstakes and contests can be such powerful tools for meeting your marketing goals.

Even if you’re not on TikTok, you’ve likely heard about this newest social media platform that has quickly gained popularity. This social networking service hosts user videos, in the form of pranks, stunts, jokes, dance and other forms of entertainment, lasting from 15 seconds to three minutes. Individual users aren’t the only ones having fun on the app, though. In fact, many brands have joined in on the excitement as they’ve seen their target audiences gravitate to this new platform.