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The saying is true, winning isn’t everything – but it sure is fun! There is nothing like winning a great prize, right? Social media sweepstakes, contests and giveaways have become very popular, and Realtime Media helps many leading brands execute these exciting promotions.

Tying your promotion to a real-world event is a great way to maximize engagement with your promotion. Not only does this tactic help create contextual relevance for your promotion, but it also generates brand awareness. Aligning your brand’s promotion with the event keeps your top of mind with consumers.

So you want to give away gift cards as a prize for your sweepstakes or contest - that’s a great idea! Gift cards are a user friendly, flexible way to reward users and winners of digital promotions. With thousands of gift card options across retailers and denominations, they can easily fit into your prize strategy plan for your promotion.

User generated content (UGC) is a critical part of fostering active engagement across online users. In some applications, it is considered the holy grail of brand authenticity. What makes layering a UGC strategy into your promotion so powerful is that it carries a prize incentive for users to participate and become part of the conversation. UGC can be incentivized by almost any promotion type – whether you’re looking to collect UGC entries via a microsite, social channels, or both!

Let’s face it, everyone loves prizes. Free trips, money, products or exclusive opportunities, what’s not to like? As the nation’s leading partner for prizing and fulfillment services, we take prize strategy and awarding very seriously.

Social media is a busy and crowded part of the internet and the brands that can stick out are the ones that gain the most traction across social channels. One sure-fire way to stick out against other brands competing for the same audience share is to incentivize interaction with your brand with a social media activation