Even if you’re not on TikTok, you’ve likely heard about this newest social media platform that has quickly gained popularity. This social networking service hosts user videos, in the form of pranks, stunts, jokes, dance and other forms of entertainment, lasting from 15 seconds to three minutes. Individual users aren’t the only ones having fun on the app, though. In fact, many brands have joined in on the excitement as they’ve seen their target audiences gravitate to this new platform.

To wrap up our social media series by platform, we’ll walk you through the steps to take to execute a promotion on TikTok.

Benefits of a TikTok Promotion

With catchy sound clips and step-by-step dance routines, TikTok videos tend to gain viral attention within hours of posting, as more and more users have the video fly across their For You Page (FYP). A user’s FYP is specifically curated with videos that align with the user’s likes and interests. This is where brands have seen some of the most success with promotions as video content on TikTok has greater potential to go viral.

As the platform continues to rise in popularity, brands are still figuring out the best practices when it comes to promoting a giveaway or sweepstakes on TikTok. Luckily, Realtime Media has had a close eye on the growing platform and can assist with any brand’s promotion by offering two methods of entry: user content and comments.

Announcing the Promotion and Method of Entry

Once you determine the direction of your sweepstakes or giveaway, you can select how your brand is going to announce it. A popular option is by partnering with an influencer who will share details of the promotion and how to enter for a chance to win. Using influencers is a great way to get noticed quickly and to a large audience. Among these initial steps, it’s crucial to confirm the promotion will comply with TikTok’s regulations around prize promotions.

Next, decide how you’d like users to enter, based on what would be most beneficial to meet your marketing goals. One method is to have users leave a comment on the brand or influencer’s video. Simply request users to leave a comment on the video to be considered for a chance to win big. The second method, and one that will spark even more viral attention, is to have users post their own video that includes the promotion’s hashtag. This is a great way to engage users as you can require that their video include a specific dance, challenge or other activation

Winner Management and Prize Fulfillment

Regardless of your method of entry, collecting entries after the promotion period closes will be necessary. But not to worry, Realtime Media is an expert at handling winner management and prize fulfillment for TikTok, just like other social media platforms. Using our Prize Claim solution, we make it easy to validate potential winners and collect accurate information.

Keeping up with trending social media platforms is a critical element to any brand’s marketing strategy. Users are consistently changing their minds on what content they most enjoy and where they are going for it. TikTok has been an exciting advancement as we dissect consumer engagement and Realtime Media can help your brand make the most of the platform’s popularity.