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With an abundance of digital advertising, brands are presented with unique opportunities to explore new methods of consumer interactions and engagement. The ultimate goal for digital marketing often being to drive sales across both repeat and new consumers.

Many social media marketing strategies for the world’s largest brands have a primary success measure of awareness, impressions and consumer engagement. For retail and e-commerce businesses, social media provides essential targeting to convert impressions into direct e-commerce sales. But your social media strategy doesn’t have to be so polarized. Digital promotions provide an essential link between engagement and marketing acquisition.

Have an application for Android, iOS or Google Play? Looking to launch an App to promote your product or service? Need to boost average session time and average weekly visits to your newly-launched app?

Historically, shopper marketing existed within the aisle. The battle for consumers' minds was limited almost entirely to the grocery aisle, and the relationship that CPG brands was almost exclusively dependent on the retailer. It was the retailer who held the key to a consumer's brand loyalty. Now, long after the largely exploratory dawn of social media, consumers have shown a particular interest in brand interaction via social media.

On September 21st, 2016 Paqui, a relatively unknown chip brand at the time, sat down with Mashable to talk exclusively about their new chip. Paqui had taken the world’s hottest pepper and paired it with a completely unheard of product. Branded as the world’s hottest chip, the Carolina Reaper Chip was not only as a product, but as a challenge.

Contest Marketing Promotions can kick-start and accelerate growth for your business. Offering your audience a chance to win prizes can incentivize them to complete designated goals for your brand. In addition, promotions can be the perfect way to thread together shopper marketing experiences.