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As mentioned time and time again, there is no doubt that the chance to win, and the prizes up for grabs, are one of the leading reasons that consumers enter digital promotions. There are several factors that all must come together in order to create a successful promotion. Often times prize strategy and fulfillment is often overlooked. Taking a closer look at how prize fulfillment services fit into your overall marketing strategy brands begin to uncover just how vital fulfillment is.

In the ever-changing online landscape, digital marketing has become increasingly more important to driving brand awareness. Tactics often center around getting repeat engagement with the brand to facilitate consumer loyalty and bring back customers back for more. Instant win games and gamification promotions bring a user back time and again while delivering a unique customer experience.

When looking to understand how and why successful digital promotions worked, the first place you should turn to is the prize strategy - a small and often overlooked piece of a digital marketing strategy for the promotion.  The incentives placed behind engagement are typically the key drivers of consumers taking action.

It is no secret that COVID-19 has changed the marketing landscape and shifted promotional strategies for companies. Business shutdowns, school closings, and stay-at-home orders extended into June have left consumers and companies wondering when life will return to normalcy. The truth is we need to be prepared for this to be our “normal.”

For marketers, we are living in an uncertain time. On top of an ever-changing media landscape, the attention of consumers’ has suddenly shifted almost entirely to digital. With stay-at-home orders extending through early June 2020 and shoppers growing apprehensive about rushing back to stores post-COVID-19, e-commerce is seeing huge growth. Maria Rua Aguete of Omidia said to Forbes, “Ecommerce will be the other sector that will see a revenue boost as a result of the pandemic, adding $175 billion in revenue in 2020, which represents a 5% increase.”

With an abundance of digital advertising, brands are presented with unique opportunities to explore new methods of consumer interactions and engagement. The ultimate goal for digital marketing often being to drive sales across both repeat and new consumers.