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For most marketers, targeted marketing relies on first-party data and third-party data to reach the right audience. These data sources, while vast, are based on observation. Because third-party data is drawn from observation, it tends to be less accurate than data and insights direct from the consumer.

A picture really is worth a thousand words. Visual content marketing uses rich images to convey information, especially images of a product in the hands of a consumer. Social media is where we consume most of our visual content. And while it’s generally accepted that influencers produce the majority of this “products in use” content, it’s not uncommon to see posts from your first-degree friends where branded products are present.

User-generated content (UGC) is increasingly critical to a businesses marketing mix. It’s ability to take an authentic face and connect with audiences has been proven more effective than most branded content. Agencies and businesses are spending hundreds and thousands of dollars on to produce, despite the cost-effectiveness and potential of UGC.

Independence Day is an excellent opportunity for you to connect with your audience and share some patriotic pride. Here are our picks and tips to get you started on Independence Day campaign ideas.

Digital promotions are an excellent way to accomplish many marketing goals. A well-executed sweepstakes or contest can be a huge factor in your social media engagement. The right game and prize can help your business acquire new leads or drive actions. And on social media, your promotion can help you gain awareness, engage your audience, and activate your customers.

Social media engagement involves measuring how your audience interacts with your business page on social media - these metrics can include comments, likes, and social shares of a piece of content. In parallel, a good social media engagement strategy requires you to communicate, listen to, and understand your audience.