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It is no secret that COVID-19 has changed the marketing landscape and shifted promotional strategies for companies. Business shutdowns, school closings, and stay-at-home orders extended into June have left consumers and companies wondering when life will return to normalcy. The truth is we need to be prepared for this to be our “normal.”

For marketers, we are living in an uncertain time. On top of an ever-changing media landscape, the attention of consumers’ has suddenly shifted almost entirely to digital. With stay-at-home orders extending through early June 2020 and shoppers growing apprehensive about rushing back to stores post-COVID-19, e-commerce is seeing huge growth. Maria Rua Aguete of Omidia said to Forbes, “Ecommerce will be the other sector that will see a revenue boost as a result of the pandemic, adding $175 billion in revenue in 2020, which represents a 5% increase.”

With an abundance of digital advertising, brands are presented with unique opportunities to explore new methods of consumer interactions and engagement. The ultimate goal for digital marketing often being to drive sales across both repeat and new consumers.

Many social media marketing strategies for the world’s largest brands have a primary success measure of awareness, impressions and consumer engagement. For retail and e-commerce businesses, social media provides essential targeting to convert impressions into direct e-commerce sales. But your social media strategy doesn’t have to be so polarized. Digital promotions provide an essential link between engagement and marketing acquisition.

Have an application for Android, iOS or Google Play? Looking to launch an App to promote your product or service? Need to boost average session time and average weekly visits to your newly-launched app?

Historically, shopper marketing existed within the aisle. The battle for consumers' minds was limited almost entirely to the grocery aisle, and the relationship that CPG brands was almost exclusively dependent on the retailer. It was the retailer who held the key to a consumer's brand loyalty. Now, long after the largely exploratory dawn of social media, consumers have shown a particular interest in brand interaction via social media.