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Whether or not it is an accepted truth, consumers enter digital promotions for one reason - for a chance to win a prize or earn a reward. Who would enter to win nothing?! Sweepstakes, contests, instant wins, and loyalty programs offer brands a prime opportunity to drive engagement and first-party data collection in exchange for prizes.

Is your brand experiencing a lull? Have sales or engagement dropped? If so, you’ve come to the right place. Running a purchase to enter promotion can enable you to generate sales and incentivize purchase behavior within your consumer base.

The saying is true, winning isn’t everything – but it sure is fun! There is nothing like winning a great prize, right? Social media sweepstakes, contests and giveaways have become very popular, and Realtime Media helps many leading brands execute these exciting promotions.

Tying your promotion to a real-world event is a great way to maximize engagement with your promotion. Not only does this tactic help create contextual relevance for your promotion, but it also generates brand awareness. Aligning your brand’s promotion with the event keeps your top of mind with consumers.

So you want to give away gift cards as a prize for your sweepstakes or contest - that’s a great idea! Gift cards are a user friendly, flexible way to reward users and winners of digital promotions. With thousands of gift card options across retailers and denominations, they can easily fit into your prize strategy plan for your promotion.

User generated content (UGC) is a critical part of fostering active engagement across online users. In some applications, it is considered the holy grail of brand authenticity. What makes layering a UGC strategy into your promotion so powerful is that it carries a prize incentive for users to participate and become part of the conversation. UGC can be incentivized by almost any promotion type – whether you’re looking to collect UGC entries via a microsite, social channels, or both!