Overview: A receipt-upload sweepstakes requires participants to submit a photo of their purchase receipt to enter. These promotions typically ask consumers to buy qualifying products and upload proof through a branded microsite. An alternate method of entry (AMOE) is also required to maintain legal compliance.

• Primary Goals:
  • Drive new customer acquisition and influence purchase behavior.
  • Encourage repeat purchases among current customers.
• Technology: Microsite, receipt upload and processing technology, manual moderation services/review, andanti-fraud engine.
• Strategic Considerations: Receipt validation can introduce additional costs due to per-receipt processing fees. However, these costs can be managed strategically. For sweepstakes, only validating receipts for selected winners can keep costs efficient while ensuring compliance. Instant win promotions typically require broader validation but offer immediate engagement and visibility.
• Case Study: In the Reese’s “Unwrap 4th Quarter Comfort” sweepstakes, participants uploaded receipts showing the qualifying purchase of two Hershey products to enter. With one entry allowed per weekly prize period over six weeks, the campaign effectively incentivized repeat purchases, driving ongoing consumer engagement and sales momentum. Read the full Case Study Here.