If you are already in the practice of running digital promotions such as sweepstakes, contests, and instant win games there are still plenty of ways you can further gamify your promotion.

Are Sweepstakes and Instant Win Game a Type of Gamification?

The short answer? Yes! Sweepstakes and instant win games are both examples of how gamification can be used in marketing.

Gamification is any form of marketing tactic that incorporates game mechanics into the user experience. Games of chance, like sweepstakes and instant win games, tap into the natural excitement of taking a risk for the chance to win a prize. The concept of completing an action in exchange for a potential reward is one of the earliest and most enduring forms of gamification in marketing.

How Can I Add Gamified Elements to my Promotions?

If you want to incorporate additional elements of gamification into your promotion microsites, there are several effective ways to accomplish this:

• Layered Promotion Mechanics: Blend multiple promotion types together to amplify the impact of gamification. Add a sweepstakes for voting to your contest, earn instant win gameplays for each daily sweepstakes entry – lean into users’ natural drive to play for a chance to win!
• Winner Tickers for Instant Win Games: Hit at the competitive nature of consumers and create a sense of urgency by naming winners’ first names and the prizes they’ve won as they win!
• “Winner Walls” for Sweepstakes: Are you including daily or weekly winner drawings as a part of your promotion? Announce them on site, giving a “face” to the winners that are selected and generating additional excitement around the chance to win.
• Leaderboards for Trivia & Skill Games: Competition at its finest. By adding in a leaderboard for trivia and skill games you provide a reason for users to reengage with your promotion to try and move up the leaderboard!

Learn more about gamification in our Gamification Marketing Guide or contact us today to get in touch with our solutions team.