Our Blog

Your sweepstakes can be compelling, creative and fun — but without following the law you’re placing your brand at risk. Which is tricky, because sweepstakes law can be complicated (simply put).

Receipt validation is a powerful way to boost engagement and registrations for your promotion, while capturing valuable data on in-store purchases of your product. Once validated, you have a confirmed digital profile you can begin to build and nurture based on buying customers. We work with an industry-leading platform partner to drive these mobile engagements and enrich your digital promotion through:

Today’s technology has left us with no shortage of options. The question is no longer: What do I do? The question is: Which one of a hundred ways do I do it? Digital advertising is no exception to this rule.

A sale begins when a consumer discovers your brand. Whether it’s through a discarded newspaper clipping or a calculated commercial strategically broadcast to target their specific demographic — they are now made aware that you exist.

The business world functions through value exchange. A simple example of this would be the transaction of money for goods and services. An advanced example of this would be the implementation of a loyalty program to incentivize re-engagement.

A hypothetical: You have the not-so-simple task of increasing acquisition, retention and engagement for your company. Deciding against traditional advertising, you choose to run a sweepstakes campaign. With it, you hope to attract new customers who will form a relationship with your brand through incentivized interaction — crossing acquisition, retention and engagement off your list in an effective, efficient way.