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Deciding to do a contest is one thing. Running that contest is another. After number crunching and consideration, a promotion is the best available option in building your brand. But how do you make sure the blueprint is reliable? Here are some pointers on safe contest management.

Prize fulfillment is the logical conclusion to any promotion. When your sweepstakes or contest ends — the cookware, car or $10,000 check has to be delivered. More than that, it has to be delivered in a secure and timely fashion. The credibility of your brand depends on it.

A customer likes your prize and chooses to enter your sweepstakes. They submit their information and are brought to a ‘Thank You’ page. Share your promotion on social media? No thank you.

Your sweepstakes can be compelling, creative and fun — but without following the law you’re placing your brand at risk. Which is tricky, because sweepstakes law can be complicated (simply put).

Receipt validation is a powerful way to boost engagement and registrations for your promotion, while capturing valuable data on in-store purchases of your product. Once validated, you have a confirmed digital profile you can begin to build and nurture based on buying customers. We work with an industry-leading platform partner to drive these mobile engagements and enrich your digital promotion through:

Today’s technology has left us with no shortage of options. The question is no longer: What do I do? The question is: Which one of a hundred ways do I do it? Digital advertising is no exception to this rule.