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Today’s technology has left us with no shortage of options. The question is no longer: What do I do? The question is: Which one of a hundred ways do I do it? Digital advertising is no exception to this rule.

A sale begins when a consumer discovers your brand. Whether it’s through a discarded newspaper clipping or a calculated commercial strategically broadcast to target their specific demographic — they are now made aware that you exist.

The business world functions through value exchange. A simple example of this would be the transaction of money for goods and services. An advanced example of this would be the implementation of a loyalty program to incentivize re-engagement.

A hypothetical: You have the not-so-simple task of increasing acquisition, retention and engagement for your company. Deciding against traditional advertising, you choose to run a sweepstakes campaign. With it, you hope to attract new customers who will form a relationship with your brand through incentivized interaction — crossing acquisition, retention and engagement off your list in an effective, efficient way.

Your brand can maximize the impacts of your next social media activation to engage your current customers and intrigue new ones. Integrating a user generated content (UGC) contest into the mix gets consumers talking and creates buzz online. Unlock the power of social media for your brand and energize your followers.