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A hypothetical: You have the not-so-simple task of increasing acquisition, retention and engagement for your company. Deciding against traditional advertising, you choose to run a sweepstakes campaign. With it, you hope to attract new customers who will form a relationship with your brand through incentivized interaction — crossing acquisition, retention and engagement off your list in an effective, efficient way.

Your brand can maximize the impacts of your next social media activation to engage your current customers and intrigue new ones. Integrating a user generated content (UGC) contest into the mix gets consumers talking and creates buzz online. Unlock the power of social media for your brand and energize your followers.