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Social media platforms continue to be a key driver of brand engagement and interaction, providing companies with powerful tools to connect with audiences, build awareness, and boost participation in digital promotions.

When running a sweepstakes, there are many legal considerations you should be aware of to ensure you are running one that is considered legal.

Prizes and incentives aren’t just the fun reason consumers enter promotions; they’re powerful tools that can drive your marketing goals to new heights. The right prize can amplify engagement, boost brand awareness, and influence consumer behavior.

When it comes to engaging consumers and driving marketing goals, digital microsite promotions are among the most powerful tools in a brand’s arsenal.

These laws regulate how consumers are able to enter promotions where a payment or consideration is part of an entry method, and they ensure that there is a level playing field for all entrants. Without proper legal administration, your promotion could violate the law or be considered an illegal lottery.

Engaging customers is one of the most difficult aspects of marketing. How do you as an advertiser make your campaigns fun and interactive while simultaneously promoting your brand? One solution that has become increasingly more popular is gamification.