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The definitive guide to running a legal sweepstakes in the U.S.: official rules, no-purchase-necessary requirements, state registration, bonding, and prize tax reporting.

A marketer's guide to prize trips: why travel incentives motivate entries, how to structure them, and what makes a trip worth entering for.

A practical guide to planning holiday promotions that drive sales, grow first-party data, and build loyalty into the new year.

A marketer's guide to planning back-to-school promotions that boost sales and engagement through smart, well-timed marketing strategies.

A practical guide to buy/get incentives: how to design programs that drive purchase behavior through smart rewards and rebates.

Consumers are active, socially engaged, and already in a discovery mindset — which makes summer one of the strongest seasons for brands running digital promotions. The campaigns that break through aren't accidental; they're designed to connect with the moments, moods, and motivations that define the season