Successful Sweepstakes Management: a Guide

A hypothetical: You have the not-so-simple task of increasing acquisition, retention and engagement for your company. Deciding against traditional advertising, you choose to run a sweepstakes campaign. With it, you hope to attract new customers who will form a relationship with your brand through incentivized interaction — crossing acquisition, retention and engagement off your list in an effective, efficient way.

But it’s not effortless.

You’ll have to account for legal, rules, strategy and other features of your sweepstakes management, and operate on a reliable platform. This article offers applicable advice in those areas, so you have the know-how to put your next campaign in motion.

Legal Compliance, Rules and Regulations

You have a goal — that’s the foundation of your campaign. But to reach your dream, you need a reality check. And the truth is, a sweepstakes takes planning. A successful campaign is the culmination of skilled professionals coming together with a shared vision.

To achieve that vision, you need consultation on what specific laws your state enforces concerning sweepstakes and contests, the particulars of which could get you in trouble without proper foresight. We at Realtime Media offer our expertise. Before you proceed, meet with our team to review what you can and cannot do in your region. Being conscious of the law saves you time, money and energy better spent working on your campaign. Partner with Realtime Media to take advantage of our full administrative services. We handle legal compliance issues and manage the minutiae, so you have one less worry.

Before you proceed, meet with our team to review what you can and cannot do in your region. Being conscious of the law saves you time, money and energy better spent working on your campaign. Partner with Realtime Media to take advantage of our full administrative services. We handle legal compliance issues and manage the minutiae, so you have one less worry.

Your set of official rules is the guide by which the consumer engages with your brand. The parameters of your sweepstakes is the basic structure that keeps your sweepstakes on solid legal ground. Realtime Media will guide you through the details of your campaign before you begin to ensure they’re simple and straightforward. We’ll build an effective set of rules and regulations that leaves no room for interpretation and protects your brand from loopholes and legal pitfalls.

The planning stage of your sweepstakes is significant, and though the participant will not see the hard work invested in the final product, hard work is necessary to create a lasting and memorable campaign. As a company with over two decades’ experience in administration, Realtime Media understands the value of this. We also understand that a sweepstakes doesn’t end at its rules.

Strategy, Platforms, and Functionality

After the foundation of the sweepstakes is sound, turn your attention toward strategy. Concept ideation shapes the material your consumers will interact with over the lifespan of your campaign. It determines your touchpoints — the places your participants meet your brand and learn its value.

In most circumstances, the strategy phase would be a lengthy, time-consuming endeavor that strains your budget. But there’s an alternative that works just as well, twice as fast, at a lower price.

Realtime Media’s PromoPick is a turn-key solution for the modern marketer on a tight schedule. Ready to launch in just 5 days, you have the option to choose from 7 creative layouts for your next sweepstakes, designed with the consumer in mind. It’s a campaign at your convenience, a cost-effective way to meet your goals and your deadlines.

If you have designers but no coders, or require data collection, Realtime Media is equipped to address those issues. It’s all part of the same package — a platform modeled for maximum ease of use. PromoPick handles the hassle of design decisions and streamlines sweepstakes for both the client and the users.

You can allow your winner to select the prize package that interests them the most, ensuring their satisfaction; you can implement profile quizzes to gather insight on your consumer’s behavior; you can reward referrals to encourage sharing; and you can drive loyalty through purchase incentives. These are only several of Realtime Media’s capabilities. For sweepstakes management done right, trust our team.

What Comes Next

Here’s another hypothetical: You’ve decided to run a sweepstakes to increase acquisition, retention and engagement. You have a grasp on the basics, and you understand the methods by which to meet your marketing goals.

With that knowledge and the resources at your disposal, you choose the company that’s right for you. Realtime Media is that company, your partner in sweepstakes management, ready to make your next campaign a success. Get in touch today.