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The most loyal fans are sports fans- hands down. Major sporting events tend to be the most watched television programs.

People will always seek out new and exciting ways to communicate with each other.  Social media is one of the fastest growing methods of communication. Brands are taking marketing efforts to the next step, utilizing one of the top engaging platforms- Instagram.

Spin a wheel, match cards or play tic-tac-toe. It's a low-commitment, almost no-commitment way to earn a prize. It's an instant win game, one of the most effective ways  to drive repeat engagement.

Each year, every day, technology continues to advance. We find new and better ways to streamline our lives — ways to meet our goals. For many brands, these goals are to acquire, retain and engage consumers. In the past, brands have turned to a giveaway service. Presently, a modern giveaway service is their best option. Why? New technology.

Deciding to do a contest is one thing. Running that contest is another. After number crunching and consideration, a promotion is the best available option in building your brand. But how do you make sure the blueprint is reliable? Here are some pointers on safe contest management.

Prize fulfillment is the logical conclusion to any promotion. When your sweepstakes or contest ends — the cookware, car or $10,000 check has to be delivered. More than that, it has to be delivered in a secure and timely fashion. The credibility of your brand depends on it.