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A sweepstakes management company (or sweepstakes marketing agency) can simplify the process of handling giveaway marketing promotions - offering services such as development of contests, prize fulfillment, and sweepstakes administration.

Maybe the next Mark Twain is on Instagram, maybe not. But either way, his timeless quote felt like a fitting way to kick off a quick summary of Instagram's recent data policy changes and what it means for the future of Instagram promotions including user-generated content sweepstakes and contests.

Consumer promotions are a way to effectively attract new customers and grow your customer base. Consumer perceptions are increasingly impressionable, especially with mounting consumer expectations of a personalized experience.  Even small changes in marketing efforts that utilize promotions can significantly impact consumers' interest and purchase decisions.

Gamification is the process of incorporating game mechanics into the user experience to influence consumer behaviors. Gamified consumer experiences can exist at nearly every consumer touch-point including:

Shopper marketing is all about making an impression on your consumer. Today, the playing field is vast, offering tactics from both retail shopper marketing and mobile shopper marketing. Brands are constantly striving to provide intent of purchase and activate a specific behavior from the consumer. While there are many shopper marketing strategies to be utilized, Realtime Media sees greater effectiveness when shopper marketing campaigns are paired with digital promotions.

It’s heating up and summer is approaching faster than you know it. Before stepping outside to enjoy the nice weather, start building your brand’s next marketing campaign. Realtime Media can help you design your ideal contest offering a full-service, in-house team, designated to your project.