Crafting a User Generated Content Marketing Strategy
User-generated content (UGC) is increasingly critical to a businesses marketing mix. It’s ability to take an authentic face and connect with audiences has been proven more effective than…
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4th of July Contests and Sweepstakes Ideas
Independence Day is an excellent opportunity for you to connect with your audience and share some patriotic pride. Here are our picks and tips to get you started…
Boost Your Social Media Engagement Strategy With Contests and Sweepstakes
What is social media engagement? Social media engagement involves measuring how your audience interacts with your business page on social media – these metrics can include comments, likes,…
An Overview of UGC Rights Management
The trend of user-generated content (UGC) on social media has changed the landscape of how consumers discover products and make purchase decisions. In addition, it has shifted the…
