Streamlined Administration for Social Media Contests and Sweepstakes
We Handle Every Aspect of Social Media Promotions
Legal Compliance
Best Practices
Collecting Entries
Winner Management
Explore Platform-Specific Social Media Strategies
Social media is more than just a marketing channel —it’s where brands build communities, spark conversations, and create loyal followings
Turn Social Buzz Into Business Results
We create digital promotions that cut through the noise and deliver measurable results.
Jumpstart Your Social Media Promotion Today
Connect with our team today to explore the right solution for your campaign
Lead Generation
Use paid social campaigns to capture high-quality leads and valuable first-party data through targeted social media campaigns.
Boost Engagement
Whether through brand-led posts or influencer collaborations, social promotions help spark interaction and connect audiences that expand your reach across like-minded communities.
Social Contest
Run exciting social contests that drive brand awareness, boost viral conversation and engagement, and enhance brand relevance.
User Generated Content and #hashtag Entry Campaigns
Harness the power of UGC by encouraging your audience to share their own experiences, amplifying your brand’s reach and credibility with authentic, shareable content.
Smarter, More Secure Data Collection When Winners Redeem their Prize
Collecting winner information via direct message is both time-consuming and error prone.
Our Prize Redemption Solution puts an end to manual data collection.
- Securely collect PII and winner information
- Quickly stand-up branded prize redemption sites
- Enforce user specific "login" functionality
- Automatically trigger and send winner declarations
- Send tracking information to winners via email
Tailored Social Media Strategies That Connect and Convert
We understand that social promotions aren’t just about a one-time spike — they’re a strategic tool for deepening brand connection. By integrating seamlessly into your social presence and leveraging influencer partners when appropriate, our promotions help turn casual fans into lasting brand advocates.
featured case study
Cadbury Bunny Tryouts Social Contest
To boost Easter engagement and media buzz for its chocolate egg, Cadbury invited users to share photos or videos of their pets dressed as the Cadbury Bunny on Instagram.
Dig Into Social Media Strategies
27/02/2025
Social media platforms continue to be a key driver of brand engagement and interaction, providing companies with powerful tools to connect with audiences, build awareness, and boost participation in digital promotions.
07/11/2024
When planning a consumer promotion, understanding the differences between sweepstakes and contests is crucial for success. While both can drive engagement and grow your brand, they operate under different rules...
Featured FAQ article
Winners of sweepstakes and contests can be notified on social media. The most popular way of accomplishing this is through direct message (DM). After winners are selected and you have their @handles, navigate to their pages and message them to let them know that they’ve won.
Frequently Asked Questions
How do I run a sweepstakes or contest on social media?
Social media promotions typically ask users to take an action — like commenting on a post, using a hashtag, or submitting content — to earn an entry. We can help guide you through the right entry method for your campaign, align with your goals, and ensure compliance and a smooth participant experience.
Do I need official rules for a social media promotion?
Yes. Any promotion that involves a chance to win a prize — even if it's as simple as "comment to win" — should have a set of official rules. These define eligibility, entry methods, prize details, and winner selection, and they help protect your brand from legal compliance issues.
Can I collect user data through social media promotions?
Yes, but the platform matters. If you're collecting data (like email addresses or opt-ins), it's usually done through a microsite or landing page.
What social media platforms can I run promotions on?
Promotions can run on most major platforms, including Instagram, Facebook, TikTok, X, and YouTube. Each platform has its own guidelines, so we tailor the promotion mechanics and compliance requirements accordingly.
How are winners selected in a social media promotion?
Winners are chosen at random or based on judging criteria, depending on the promotion type. We manage the winner selection process, verify eligibility, and handle prize fulfillment and tax documentation when required.
Can I include user-generated content in my promotion?
Yes. Hashtag campaigns and content submissions are common ways to collect UGC through social promotions. We help establish right-of-use permissions in the official rules so you can leverage UGC submissions in future marketing efforts.
