toys r us
PromoPick Instant Win Case Study

Toys “Я” Us
Case Study

augmented realityand sweepstakes

Toys “Я” Us leads the industry with the most impressive assortment of children’s toys, games, learning aids, electronics and children’s apparel. In a Toys “Я” Us store, happiness just seems to be a part of the package. Moreover, that happiness is certainly found in every one of Toys “Я” Us’ 880 stores across America, and particularly in their NYC location where Toys “Я” Us marks one of the top tourists destinations. The company has had great success translating their business abroad and is constantly expanding their digital presence as well as expanding into new international markets.

CAMPAIGN OVERVIEW

The Geoffrey Shuffle App enabled users to interact with the ‘Great Big Book of Awesome’ by unlocking a 3D pop-up game where users picked from three wrapped boxes to see if Geoffrey was inside.

The cHALLENGE

Toys”Я”Us wanted to create excitement around their annual holiday ‘Big Book’ while motivating users to download their new Geoffrey Shuffle App. The goal was to keep users coming back daily to experience the ‘Great Big Book of Awesome’ (their largest issue ever at 96 pages) during the holiday retail season.

The solution

After engaging with the virtual reality experience, users saw a call-to-action to win a $2,000 gift card and a Beaches Vacation. Users proceeded to a PromoPick sweepstakes for the chance to win a variety of daily and grand prizes. Users arriving directly from the app received an extra entry into the sweepstakes. The streamlined user experience drove incredible response and the Toys “Я” Us Awesome campaign was even featured in AdAge.

The solution

After engaging with the virtual reality experience, users saw a call-to-action to win a $2,000 gift card and a Beaches Vacation. Users proceeded to a PromoPick sweepstakes for the chance to win a variety of daily and grand prizes. Users arriving directly from the app received an extra entry into the sweepstakes. The streamlined user experience drove incredible response and the Toys “Я” Us Awesome campaign was even featured in AdAge.

Toys “Я” Us augmented reality campaign was on the forefront of technologically enhanced engagement. By using a combination of sweepstakes and instant win games this promotion was able reach millions.

  • Strategy
  • PromoPick
  • Instant win
  • Sweepstakes

Toys “Я” Us augmented reality campaign was on the forefront of technologically enhanced engagement. By using a combination of sweepstakes and instant win games this promotion was able reach millions.

the results

engagement

3.3MM

repeat visitors

REPEAT ENGAGEMENT

65%

for remarketing

brand awareness

85k+

registrations

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