Microsite Development

Making the most of all three target sports activations, at its core, the Team Reese's promotion was a purchase-to-enter instant win game. After completing the standard registration fields, new and returning users could enter a unique code found on specially marked Reese’s Product to find out if they won their prize.

To create a specifically tailored experience for each of the three (3) major sports activations, we worked with Reese's to create a phased site that switched out the copy and creative for each activation.

Take a look at them yourself:

Team Reese’s March Madness Team Reese’s 2021 Olympics Team Reese’s Fall Football

Prize Fulfillment

Wanting to drive product sales across their consumers, Reese’s knew that not only were users going to want to win multiple items throughout each of the different activation phases.

To accomplish this Reese’s created a prize pool with over 35,000 prizes - everything from product vouchers/coupons, t-shirts, basketballs, and limited edition Reese’s football jerseys. Users could win up to nine (9) total prizes - thee (3) per phase of the promotion, maximizing their chance to win.

Lastly, with the understanding that users were going to want their prizes in hand as soon as possible, Reese’s worked with our fulfillment team to release a batch of prizes every 2-weeks.

To make sure that prize inventory was always accounted for, weekly redemption reports were sent around to all team members involved to make sure every prize was accounted for.