Kleenex’s #KleenexForSchool Social Sweepstakes

In an effort to engage consumers during the busy back-to-school season, Kleenex launched a social sweepstakes in order to raise awareness, engagement, and acquire new consumers into their CRM.

The Solution

Social Media Sweepstakes

By launching a sweepstakes that pulled entries from social media and incentivised social sharing, Kleenex was able to use user generated content to further reach and increase engagement.

Promotion Gallery

By including a gallery to display UGC collected over the course of the promotion, Kleenex was able to elevate the promotional landing page and encourage repeat visits and interaction.


Registration Return on Social Shares


Repeat Microsite Engagement