In an effort to engage consumers during the busy back-to-school season, Kleenex launched a social sweepstakes in order to raise awareness, engagement, and acquire new consumers into their CRM.
By launching a sweepstakes that pulled entries from social media and incentivised social sharing, Kleenex was able to use user generated content to further reach and increase engagement.
By including a gallery to display UGC collected over the course of the promotion, Kleenex was able to elevate the promotional landing page and encourage repeat visits and interaction.
