On a mission to drive repeat engagement and introduce their new product Frink launched their “Countdown to Picnic Season” Sweepstakes and Giveaway campaign. Creating opportunities to take home different prizes every day brought consumers back, increasing touchpoints and driving business.
Tiered Prizing Structure
By mixing low-stakes daily giveaway prizes with a suite of grand prizes, Frink was able to create excitement on a regular basis. On a daily basis, consumers were invited to come back to score a new giveaway prize. Every time they came back, they also earned an additional entry in the grand prize drawing at the end of the promotion.
By allowing users to come back daily and “log in” to the promotion, Frink expanded the possibilities for interaction by creating a user dashboard on the promotion’s thank you age. Users were able to see the prizes they’ve won so far and track their entries for the grand prize!