The goal was to drive sales and brand loyalty for Kleenex tissues around the ever popular “Back to School” shopping time. A powerful user generated content (UGC) would be needed to get the word out give consumers the opportunity to engage with the brand.
In working with Kimberly-Clark’s agency, Geometry Global, PromoPick was used to create a UGC experience where users were asked to enter a sweepstakes by uploading a photo of them holding a Kleenex tissue box. Consumers could upload photos directly to the website or use two hashtags and share via social media, including Twitter and Instagram. PromoPick’s social aggregation tool then captured all of the social shares using the campaign hashtags, placed the photos into an administration tool for the brand to approve and then the images were displayed in a gallery for the world to see.
OVER 300,000 SOCIAL IMPRESSIONS ON INSTAGRAM AND TWITTER
SOCIAL SHARE ACCOUNTED FOR 15% OF ALL REGISTRATIONS
TIME ON SITE AVERAGE OVER 1:20
Reader’s Digest Dream Big Daily Instant Win Game
Promoting the top publications along with encouraging repeat visits and social sharing.
Toys R Us Geoffrey’s Awesome Christmas Sweepstakes
Motivating app downloads and virtual reality interaction with the retailers largest catalog ever.