Overview: A video upload contest is a flexible promotion format that engages users by inviting them to submit user-generated video content (UGC) based on a specific prompt or set of criteria. Entries are typically judged by a panel or opened to public voting to determine winners and runner-ups.

• Primary Goals:
  • Collect engagingUGC (video) content.
  • Deepen community participation and brand affinity.
• Technology: Content microsite, social media entry aggregator, content administration and review tools, and an entry gallery.
• Strategic Considerations: Video contests offer strong creative and thematic flexibility—whether you're running a video essay contest, a “biggest fan” tribute, or a branded music video challenge.There’s also flexibility in where the promotion is run: you can host it on a dedicated microsite, launch it directly on social media, or take a hybrid approach that captures entries across both channels to maximize reach and participation.