Overview: A Meta Lead Gen Sweepstakes combines Facebook and Instagram Lead Ads with a traditional sweepstakes mechanic—offering users a chance to win in exchange for their name and email, all without leaving the social platform. This approach drives seamless engagement while growing your CRM with qualified leads.

• Primary Goals:
  • Grow CRM and capture leads directly through social platforms.
  • Convert new customers through targeted, incentive-based engagement.
• Technology: Meta Lead Gen Ads, winner selection, and prize redemption.
• Strategic Considerations: The success of a lead gen sweepstakes hinges on reaching the right audience. Optimize your campaign through thoughtful targeting, compelling ad creative, and mobile-friendly form design. Since the prize is the core incentive, choose one that aligns with your target audience and motivates participation.