Overview: Consumers are entered into a sweepstakes when they sign up for a brand’s loyalty or rewards program. This approach provides a compelling incentive for users to create an account and begin engaging with the loyalty ecosystem. d

• Primary Goals:
  • Drive new user acquisition for the brand’s loyalty program.
  • Expand the consumer data pool for future marketing and personalization efforts.
• Technology: Registration data can be collected through a file export of users or API integration.
• Strategic Considerations: Incorporating gamification into a loyalty sign-up sweepstakes, by tying sweepstakes entries to program enrollment, can significantly boost sign-ups by adding urgency and excitement to the registration experience. This approach works particularly well during new program launches, seasonal promotions, or when used to support a broader customer engagement initiative.